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Ok let's talk conspiracy theories. Here's mine. In 2016 the CEO of BMW walked into the design department of BMW and told everyone they are fired. Take a walk get lost. Then the CEO went outside of the building and asked if anyone walking the streets needed a job. The CEO started waving people inside and asked one question. 1) Do any of you people have any idea about the history or the customer base of BMW? When they all answered no they were hired on the spot for the design team for every BMW model including all the M's. He gave them crayon colored drawings of past BMW's 3/5/7/X and M series and told them to design a new one for each series.
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