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Interior of new BMWs are so standardized that they all look okay and functional. Not a bad thing to have simple and standard screens, Dutch furniture like dashboard and good materials. I recently drove MB and it was much more luxurious than BMW, but for some reason I prefer functioanal simplicity.
The exterior is a different story, most of modern BMWs are really ugly, except for 3, 8 series and X5. They managed to screw up M2 with sharp cut lines and ugly bumpers. I am not even talking about beaver teeth horrable grille on 4 series and M3. Some people may like it, but I will never buy ugly car. I look at my incredible gorgeous e46 M3 in my garage and enjoy that perfect design and proportions. The 340i is also very proportional classic BMW looking car. My hope for BMW design is that I see some improvement in their New Classe which is a good thing.
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