The storied British carmaker will not sell any new models in 2025 and reportedly only sell SUVs beyond this and focus on EV. The rumored 4 Door GT model is yet to be revealed but the release date is unclear.
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The news comes in the wake of the brand’s announcement earlier this year that the F-Type sports car, XE and XF sedans, and E-Pace and I-Pace SUVs are all being discontinued. That leaves the F-Pace SUV as the only model still available, but as the statement implies, that is likely to stop soon too.
Jaguar sales have slowed to a trickle in Australia, in 2023 sales were down 17 per cent with just 581 new vehicles sold.
But all of this doesn’t mean Jaguar is giving up. On the contrary, the brand is still pushing ahead with its ‘Reimagine’ plan to switch to a more premium, all-electric line-up. Announced back at the start of 2021, the Reimagine plan calls for Jaguar to stop competing against the likes of BMW and Mercedes-Benz and instead move more upmarket and take on the likes of Bentley and Aston Martin.
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