[gblansten]

Originally Posted by BlkGS

Your bias is clouding your judgment. Jaguar will be totally shut down before ethe end of the decade unless Tata keeps funneling money into them.

Yep. Jag is f****d.

[Tejas1836]

jaguar commercial was actually brilliant.
here is the sequel

[iamgroot]

To be fair, we're all talking about Jaguar now. If the car is good, I don't know that any of this matters.

[Tacoma]

Originally Posted by gblansten

The ad agency who did this is living in a bubble and is completely out of touch on the zeitgeist and who the market is for Jaguar and the brand's identity.

Playing devil's advocate... As someone said on page 1, other than the F-Type, Jaguar hasn't been interesting for a very long time. Any car maker would've discontinued those models years, if not a decade+, ago.

The question then is where to they go from here? Looking at BMW, purest have been complaining they aren't the BMW of old. They've pivoted away from pure driving dynamics that we knew and loved, towards vehicles with fancy electronic gadgetry and avant-garde styling. Remember that tacky talking BMW commercial (if not, see below)? It's a new world, right? Jaguar is following suit.

Many surveys (like THIS ONE) point to the younger generations who grew up in the electronics/computer age seeing cars more like fancy appliances than ultimate driving machines. So I'm guessing this re-branding is the beginning of this pivot for Jaguar, not unlike what BMW has already started doing.

Will it work? Who knows but the status quo isn't the answer and neither is building the Ultimate Driving Machine that used to be BMW's moniker because BMW has already abandoned it and as those who support BMW's new direction have repeatedly said, they must be right because BMW is now selling more cars than ever!

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

[TXSTYLE]

Originally Posted by Tacoma

Playing devil's advocate... As someone said on page 1, other than the F-Type, Jaguar hasn't been interesting for a very long time. Any car maker would've discontinued those models years, if not a decade+, ago.

The question then is where to they go from here? Looking at BMW, purest have been complaining they aren't the BMW of old. They've pivoted away from pure driving dynamics that we knew and loved, towards vehicles with fancy electronic gadgetry and avant-garde styling. Remember that tacky talking BMW commercial (if not, see below)? It's a new world, right? Jaguar is following suit.

Many surveys (like THIS ONE) point to the younger generations who grew up in the electronics/computer age seeing cars more like fancy appliances than ultimate driving machines. So I'm guessing this re-branding is the beginning of this pivot for Jaguar, not unlike what BMW has already started doing.

Will it work? Who knows but the status quo isn't the answer and neither is building the Ultimate Driving Machine that used to be BMW's moniker because BMW has already abandoned it and as those who support BMW's new direction have repeatedly said, they must be right because BMW is now selling more cars than ever!

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

Agreed. Again I repeat... The minds and leadership of a multi Billion dollar company and brand, know more and the direction they want to go. Eventually we will see the results.

[3PedalJake]

Originally Posted by Tacoma

That Jaguar ad is no worse than BMW's talking 7-Series commercial (see below). As the saying goes: "people who live in glass houses shouldn't throw stone" and those who favor what BMW has done, shouldn't be critical of what Jag appear to be starting to do.

That's where you're wrong, kiddo. The Jaguar ad is objectively orders of magnitude more cringe than the BMW ad. BMW at least showed you cars past and future, and outlined their plans for the future of BMW cars. The Jaguar ad is psychedelic nonsense that doesn't remotely hint at cars or direction of anything other than weirdness for weirdness sake.