[Jason]

BIMMERPOST NEWS

BMW U.S. Reports May 2014 Sales

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BMW Group U.S. Reports May 2014 Sales

Record May for BMW Brand
BMW i3 charges into the market
Strong recovery for MINI brand

Woodcliff Lake, NJ – June 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 35,331 vehicles, an increase of 13.3 percent from the 31,174 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.9 percent on sales of 145,957 in the first five months of 2014 compared to 139,142 in the same period in 2013.

BMW Brand Sales – Best May Ever
Sales of BMW brand vehicles increased 17.3 percent in May for a total of 29,602 compared to 25,230 vehicles sold in May, 2013. Year-to-date, the BMW brand is up 12.2 percent on sales of 127,181 compared to 113,357 sold in the first five months of 2013. The BMW i3 is now in customer hands with initial deliveries in its first month on sale totaling 336.

In May, BMW SAV’s led the way into the summer months with an increase of 80.6 percent from May 2013 and 25.5 percent for year-to-date. In particular, the BMW X5 is up 58.7 percent from May 2013.

“The record numbers in May for BMW show the path we want to travel in 2014, especially now that the electric i3 is hitting the road,” said Ludwig Willisch, President and CEO, BMW of North America. “This will be the summer of BMW with the new M3 and M4 on sale this month and the new X4 and 4 Series Gran Coupe coming in July.”

BMW Pre-Owned Vehicles
In May, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 14.1 percent to 18,064 vehicles compared to the 15,831 vehicles sold in May, 2013. Year-to-date, BMW used vehicles (including certified pre-owned) are up 13.8 percent on sales of 82,698 compared to 72,700 sold in the first five months of 2013.

MINI Brand Sales
For May, MINI USA reported sales of 5,729 automobiles, a decrease of 3.6 percent from the 5,944 sold in the same month a year ago. (The new MINI Hardtop is now fully available nationwide.) Year-to-date, MINI USA reported a sales total of 18,776 automobiles, a decrease of 27.2 percent from the 25,785 automobiles sold in the first five months of 2013.

MINI Pre-Owned Vehicles – Best Month Ever
In May, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,282 automobiles, an increase of 16.2 percent from the 1,964 sold in May, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 10,415 automobiles, an increase of 23.3 percent from the 8,447 automobiles sold in the same five months of 2013.

[Doctor///M]

whoa, is brand dilution paying off?? 17% is a huge increase!!

[X3paul]

Interesting numbers for sure. Cant help notice the 7 dropped 25% - new Sclass ? and the X3 sales THAT i am surprised. Any reasons. It would also be cool to see these post with similar figures from main rivals.

[bavarian19]

Why is it then that BMW is always topping the list as to the most significant discounts on vehicles? I think C&D had them listed as offering 5 of the top 10 largest discounts on new vehicles.

Does BMW force dealerships to buy cars, thereby inflating sales figures?

[135iUSN]

I wish they would break out diesel numbers.

[Sean@PSI]

Originally Posted by 135iUSN

I wish they would break out diesel numbers.

Absolutely, OR just be more specific in general.

[FLOMACKS]

Originally Posted by X3paul

Interesting numbers for sure. Cant help notice the 7 dropped 25% - new Sclass ? and the X3 sales THAT i am surprised. Any reasons. It would also be cool to see these post with similar figures from main rivals.

The 7 is definitely long on the tooth....

[vladberca]

Not so many 2 series

[VAnative]

Now that they have the 3-series and 4-series differentiated why do they combine the sales figures of the two?

[X3paul]

you tell me THIS is long on the tooth? best ass bmw currently makes

[sdhotwn]

Originally Posted by X3paul

you tell me THIS is long on the tooth? best ass bmw currently makes

I agree that thing is GORGEOUS! However, people spending that kind of money tend to want the "exclusivity" factor, and if something has been out for a couple years they sit/wait/buy something else.

[sdhotwn]

Kind of shocked by the X1 dropoff as well...

[X3paul]

Originally Posted by sdhotwn

Kind of shocked by the X1 dropoff as well...

In guessing merc and audi getting some of that action. plus it hasnt aged well. I actually think the lci looks worse and cheaper. can someone post audi and merc numbers? And why the increase in x3 activity?

[vladberca]

@X3paul : Audi reported (for NA Market):May 2014 sales of 16,601 vehicles, which stands as the brand’s second-best month ever and its 41st consecutive month of record sales. May only trailed the all-time record monthly sales mark set in December 2013 of 17,013 vehicles sold. Audi sales year-to-date increased 11.4% to 67,482 vehicles sold.

Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche 911, Boxster and Cayman sports cars, Macan and Cayenne SUVs, and the Panamera four-door sports sedan in the United States, today announced May sales of 4,609 vehicles. Mid-May marked the sales start of the 2015 Macan S and Macan Turbo, which amounted to 1,263 units. That month’s total not only beats last year’s record sales number for the month of May by 17.3 percent, but it’s also the best ever sales month for Porsche in the U.S. For the year, PCNA has delivered 18,817 vehicles versus 17,609 during the same period last year, an increase of 6.9 percent.

Mercedes reported a 7.7 percent increase to 26,617 deliveries, led by a 25 percent gain in sales of the E-class sedan and an 83 percent jump in the top-of-the-line S- class.

So far in 2014, BMW has sold 127,181 vehicles, a 12 percent increase from a year ago, topping Mercedes’ total by more than 2,000. Mercedes has sold 125,118 vehicles, a 6.5 percent increase.

[sdhotwn]

Originally Posted by X3paul

In guessing merc and audi getting some of that action. plus it hasnt aged well. I actually think the lci looks worse and cheaper. can someone post audi and merc numbers? And why the increase in x3 activity?

I thought the X1 has only been out two years, so I guess I didn't realize it had an LCI already.

After double checking, it has only been a 2013 and a 2014 model, so I'm not quite following your comment on it.

[sdhotwn]

Originally Posted by vladberca

@X3paul : Audi reported (for NA Market):May 2014 sales of 16,601 vehicles, which stands as the brand’s second-best month ever and its 41st consecutive month of record sales. May only trailed the all-time record monthly sales mark set in December 2013 of 17,013 vehicles sold. Audi sales year-to-date increased 11.4% to 67,482 vehicles sold.

Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche 911, Boxster and Cayman sports cars, Macan and Cayenne SUVs, and the Panamera four-door sports sedan in the United States, today announced May sales of 4,609 vehicles. Mid-May marked the sales start of the 2015 Macan S and Macan Turbo, which amounted to 1,263 units. That month’s total not only beats last year’s record sales number for the month of May by 17.3 percent, but it’s also the best ever sales month for Porsche in the U.S. For the year, PCNA has delivered 18,817 vehicles versus 17,609 during the same period last year, an increase of 6.9 percent.

Mercedes reported a 7.7 percent increase to 26,617 deliveries, led by a 25 percent gain in sales of the E-class sedan and an 83 percent jump in the top-of-the-line S- class.

So far in 2014, BMW has sold 127,181 vehicles, a 12 percent increase from a year ago, topping Mercedes’ total by more than 2,000. Mercedes has sold 125,118 vehicles, a 6.5 percent increase.

Apparently good to be a luxury brand so far this year!