[zx10guy]

Originally Posted by Malloy

It's saying they are the biggest in the BMW game, nothing more. Quite the opposite of what many people assume on this forum. (omg, they are still in biz? - omg, they are irrelevant - omg, no one buys dinan stuff anymore etc)

Upfront, I'm not a Dinan hater.

But to look at pure revenue as a measure of who is biggest is a little bit misleading. Because there's no debate that Dinan mods cost more than other rival products and many times by a significant margin. When you factor this in where a Dinan product can be sometimes about 2x the cost of a competitor, you can get into large revenue numbers quickly relative to the number of overall customers. While revenue does dictate dominance, I think the bigger picture is to tie in the revenue numbers with total number of customers or number of products sold.