[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports August 2016 Sales

72
COMMENTS

Tweet

• BMW brand sales decrease 8.0 percent
• MINI brand sales decrease 2.7 percent

Woodcliff Lake, NJ – September 1, 2016… Sales of BMW brand vehicles decreased 8.0 percent in August for a total of 25,531 compared to 27,755 vehicles sold in August, 2015. Year-to-date, the BMW brand is down 8.3 percent in the U.S. on sales of 204,744 vehicles compared to 223,348 sold in the first eight months of 2015.

Notable vehicle sales in August include the BMW 7 Series which increased to 1,230 cars, the BMW X3 which increased to 4,668 vehicles, and the BMW X5 which increased to 4,121 vehicles.

“The clear trend toward Sports Activity Vehicles took a good-sized leap forward in August, as our U.S. plant again increased production and availability of the always popular BMW X3 and X5 pushing total X model sales to 44% of BMW retail in the U.S. in August,” said Ludwig Willisch, President and CEO, BMW of North America. “With the production increase, I fully expect the key SAV numbers to remain strong in the U.S. through the end of the year.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,500 vehicles, a decrease of 7.2 percent from the 32,864 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 9.2 percent on sales of 239,631 vehicles in the first eight months of 2016 compared to 263,908 in the same period in 2015.

MINI Brand Sales
For August, MINI USA reported 4,969 automobiles sold, a decrease of 2.7 percent from the 5,109 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 34,887 automobiles sold, a decrease of 14.0 percent from 40,560 automobiles sold in the first eight months of 2015.

BMW Pre-Owned Vehicles

• August 2016 sales of BMW Certified Pre-Owned set a record with 11,959 vehicles, an increase of 19.3 percent from August 2015.
• Total BMW Pre-Owned sales also set a record with 24,420 vehicles, an increase of 54.9 percent from August 2015.
• The Total BMW Pre-Owned cars sold year-to-date were 145,926, a 17.5 percent increase from the first eight months of 2015.

MINI Pre-Owned Vehicles

• In August, sales of MINI Certified Pre-Owned set a record with 1,267 vehicles, an increase of 11.7 percent from August 2015.
• Total MINI Pre-Owned sales also set a record with 2,773 vehicles in August 2016, an increase of 2.9 percent from August 2015.
• Total MINI Pre-Owned sales year-to-date were 19,069, a 4.8 percent increase from the first eight months of 2015.

[jpnh]

Wow

2 series is up but the brand as a whole as well as mini is doing quite poorly it would seem

With a little luck this will bode well for additional incentives

[Questofthetune]

Hoping they don't drink the kool aid and dull the brand with what they think we want (US market)

[GOLFFRR]

lets get some better lease programing!

[DieGrüneHölle]

^
BMW leases are already cheap compared to Mercedes and Audi.

[Longboarder]

The entire market is reeling. Not just BMW.

[DieGrüneHölle]

Originally Posted by Longboarder

The entire market is reeling. Not just BMW.

Not true for Audi and Mercedes.

Audi second best sales month in history, up 2.5%. Brand’s 68th straight monthly sales record in the U.S.

Mercedes just reported all-time best August sales (28,404 units). Year-to-date Mercedes brand up 0.7%.

[larryn]

The July-Aug stop delivery order on the M2/M3/M4/M5/M6 did not help their cause either in August...

[Longboarder]

Originally Posted by Blipit_

Not true for Audi and Mercedes.

Audi second best sales month in history, up 2.5%. Brand’s 68th straight monthly sales record in the U.S.

Mercedes just reported all-time best August sales (28,404 units).

The best like Audi and Merc are tapering and some are doing a lot worse than BMW. The trend is definitely negative.

[Lt1camaro]

The other brands are pumping out their new model facelifts, so it been greatly affecting the sales for BMW.

[DieGrüneHölle]

Originally Posted by Longboarder

The best like Audi and Merc are tapering and some are doing a lot worse than BMW. The trend is definitely negative.

But when you compare the numbers BMW is definitely lagging behind in growth by a large margin.

Both Audi and Mercedes are in the green. While BMW is in the red. With a large gap between them.

Year-to-date

BMW (- 8.3%)
Audi (+3.5%)
Mercedes (+0.7%)

[autopal]

The 3 series (which I think is BMW'S best product) is down by a whopping 42% That's shocking. The 3 series, particularly the 340 and its inline 6, have the best powertrain and engines in the segment, it's just a shame BMW refuses to change the outdated looking interior, which is why BMW fans like me, is now driving Mercedes C450 AMG.

[F32Fleet]

Do these numbers tell us that older buyers and buyers with families are opting for the SAV's?

[DieGrüneHölle]

Originally Posted by Lt1camaro

The other brands are pumping out their new model facelifts, so it been greatly affecting the sales for BMW.

Two of BMW's high volume movers just got a complete makeover and LCI update. X1 and 3-series. They also just introduced the new 7-series.

[Longboarder]

Originally Posted by Blipit_

But when you compare the numbers BMW is definitely lagging behind in growth by a large margin.

Both Audi and Mercedes are in the green. While BMW is in the red. With a large gap between them.

Year-to-date

BMW (- 8.3%)
Audi (+3.5%)
Mercedes (+0.7%)

I was shorting the broader index not getting tied up in one particular auto stock. No matter I'm out now with a massive gain and shorting something else now

[bandwagn]

Originally Posted by GOLFFRR

lets get some better lease programing!

With the pre-owned numbers, it looks like they're clearing out inventory from crazy lease deals 3 years ago

Wonder if that's the intentional focus - rather than trying to win the 3-way sales tie between German brands, focus on the money makers (SUV, 7er and used)

[jpnh]

Originally Posted by bandwagn

With the pre-owned numbers, it looks like they're clearing out inventory from crazy lease deals 3 years ago

Wonder if that's the intentional focus - rather than trying to win the 3-way sales tie between German brands, focus on the money makers (SUV, 7er and used)

I guess that begs the question from someone not well versed in leases

When you lease a car who retains ownership?

Is it the dealer or BMW?

If the owner of the vehicle is BMW then I understand your point but if the dealership is the "owner" of a lease turned in then it makes no sense to me

[PawnStar]

Originally Posted by jpnh

Wow

2 series is up but the brand as a whole as well as mini is doing quite poorly it would seem

2 series is down almost 30%

[jpnh]

Originally Posted by PawnStar

2 series is down almost 30%

Last Aug was just over 7k units
This Aug was over 11k units

Unless I missed something

I see what I missed

I was looking at Aug YTD rather than just Aug

[MattTheCarNut]

BMW is just saving up for calendar year 2017. LOL- new 5, new x3, LCI 2, LCI 4, new 3. 2017 is gonna be HUUUUGE!.

Good final showing on the current X3, though. Wonder what drove that...

[Law]

Originally Posted by MattTheCarNut

BMW is just saving up for calendar year 2017. LOL- new 5, new x3, LCI 2, LCI 4, new 3. 2017 is gonna be HUUUUGE!.

Wait...when did Trump start running BMW?

[Tag]

They can boost their numbers by increasing production of and selling me (and countless others) an M2.