[Jason]

BIMMERPOST NEWS

BMW Group’s Olympic Fleet Begins The Journey to London 2012

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BMW Group’s Olympic Fleet Begins The Journey to London 2012

23.03.2012

BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer’s Olympic and Paralympic Games in London.

The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games. The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW’s sector-leading EfficientDynamics technologies meaning that it will achieve LOCOG’s strict 120g CO₂/ km emissions target.

Tim Abbott, Managing Director of BMW UK, said:

“BMW’s Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort. We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs.”

Amongst the first cars that have now arrived are the 520d EfficientDynamics and the 320d EfficientDynamics, both of which will be active throughout the course of the Games.

Paul Deighton, LOCOG’s CEO said:

“The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to will help to ensure the smooth running of the Games. Taking delivery of the first vehicles is an exciting moment for us as we continue our preparation for the Olympic and Paralympic Games.”

BMW will provide 4,000 low emission diesel, hybrid and electric cars as well as motor cycles and bicycles to the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in support of the Games. These will principally be used as shuttles for officials, media, employees of the LOCOG, representatives of the national Olympic committees, the international sporting bodies of the IOC and sponsors.

[OdomPHD]

Talk about awesome advertising on BMW's part. Good call for an awesome company.

[UltimateBlogger]

Pretty flash decals.

[Maz335i]

Absolutely awesome! Great job BMW!

[DrivenByE30]

I wonder what they are going to do with the cars once the Olympics over ... ?

Anyone ? E90Fleet?

[Matt01]

Originally Posted by DrivenByE30

I wonder what they are going to do with the cars once the Olympics over ... ?

Anyone ? E90Fleet?

I imagine that 520d's and 320d's in white and silver will be worth a little less in september as the dealers will all have load to sell used...

[Matt01]

Originally Posted by Matt01

I imagine that 520d's and 320d's in white and silver will be worth a little less in september as the dealers will all have load to sell used...

Oh and I'm working this summer at the Olympics and guess what I'm going to be one of the lucky ones driving one....

[richb811]

Originally Posted by DrivenByE30

I wonder what they are going to do with the cars once the Olympics over ... ?

Anyone ? E90Fleet?

Send them over to the US. I'll use them.

[Z4MLover2012]

Good for BMW!

[Harold Wood]

Originally Posted by Matt01

I imagine that 520d's and 320d's in white and silver will be worth a little less in september as the dealers will all have load to sell used...

You must work for Sytner aswell, great company to work for!

[Frosty]

4,000 cars ?!?!?!?

[coldXDrive]

I would be proud too

[Benny boy]

There all so slow !!! Go get a loaner car and have more fun

[datbimmerdoe]

Originally Posted by Frosty

4,000 cars ?!?!?!?

not jus cars, motorcycles n bicycles as well.