BMW U.S. Reports September 2014 Sales

Jason · 10-01-2014, 12:42 PM

BIMMERPOST NEWS

16
COMMENTS

BMW Group U.S. Reports September 2014 Sales

October 1, 2014

BMW brand sales up 8.6 percent – Best September Ever
MINI brand sales down 20.5 percent
BMW Motorcycle sales down 4.3 percent

Woodcliff Lake, NJ – October 1, 2014… Sales of BMW brand vehicles increased 8.6 percent in September for a total of 25,586 compared to 23,568 vehicles sold in September, 2013. Year-to-date, the BMW brand is up 11.3 percent on sales of 236,591 compared to 212,565 sold in the first nine months of 2013.

“After such a strong August, to set a new September sales record for BMW is a great accomplishment and emphasizes the importance of our new models to the company’s sales success,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased to see dealer deliveries of the spectacular i8 hybrid now underway as we enter the very important fourth quarter of the year.”

To see and hear more of Ludwig Willisch's perspective on the September sales results, click here.

BMW Group Sales

The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 29,805 vehicles, an increase of 3.2 percent from the 28,874 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.2 percent on sales of 275,779 in the first nine months of 2014 compared to 262,200 in the same period in 2013.

BMW Pre-Owned Vehicles – Best September Ever
In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 8.4 percent to 15,042 vehicles compared to the 13,877 vehicles sold in September, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 12.9 percent on sales of 149,183 compared to 132,136 sold in the first nine months of 2013.

MINI Brand Sales

For September, MINI USA reports 4,219 automobiles, a decrease of 20.5 percent from the 5,306 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 39,188 automobiles, a decrease of 21.0 percent from the 49,635 automobiles sold in the first nine months of 2013.

MINI Pre-Owned Vehicles – Best September Ever
In September, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,050 automobiles, an increase of 20.5 percent from the 1,701 sold in September, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 19,065 automobiles, an increase of 17.8 percent from the 16,181 automobiles sold in the first nine months of 2013.

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F80_M · 10-01-2014, 01:36 PM

Are all the M compiled into their series?

Rajg7 · 10-01-2014, 01:37 PM

Mini Sales always seem to lower... I wonder how BMW will introduce new models that will sell for Mini

TheBingoBalls · 10-01-2014, 02:06 PM

Quote:

Originally Posted by Rajg7

Mini Sales always seem to lower... I wonder how BMW will introduce new models that will sell for Mini

They're lower but here in the GTA (downtown core) I see a lot of F56 S models.

F80_M · 10-01-2014, 02:13 PM

Quote:

Originally Posted by TheBingoBalls

Quote:

Originally Posted by Rajg7

Mini Sales always seem to lower... I wonder how BMW will introduce new models that will sell for Mini

They're lower but here in the GTA (downtown core) I see a lot of F56 S models.

My gf just picked up a F56 hardtop that thing is a blast to drive around.

Lucky13 · 10-01-2014, 02:36 PM

I don't think Mini sales will come back until gas gets well above $4+ in the US. I bought a Mini in 2009 when gas was a lot more expensive than it is now which is $3 in South Carolina. For the price they don't have a overwhelming reason to buy one for the premium you pay. There is hardly anything unique about them other than the premium price. Others have done a better job with torque steer and better ride which might be due to the run flats. For the price you can get a much bigger car with more options. It's not like a 328 where you get rear wheel drive and a strong base engine, great handling etc. what is unique about a Mini? Countryman sells because it's got its own niche and offers all wheel drive. Maybe if Mini offered all wheel drive it could gain market share but I see this as pretty hopeless with $3-4 gas and premium price with no unique features.

tallshortguy · 10-01-2014, 02:53 PM

Wow 3 series still killing it this year. I wonder what happened to the 5 series sales, large incentives earlier this year? YTD increase but large YOY sept. decrease.

M3_WC · 10-01-2014, 03:08 PM

Very interesting to see the brand new X5 model being out sold by the outgoing X5 model in it's last year of production.

Eric500 · 10-01-2014, 03:56 PM

Quote:

Originally Posted by M3_WC

Very interesting to see the brand new X5 model being out sold by the outgoing X5 model in it's last year of production.

I think the incentives were really good for the x5 to get rid of inventory?

r3dbimmer89 · 10-01-2014, 04:31 PM

Quote:

Originally Posted by YOLO89

Are all the M compiled into their series?

Yes, they are.

bladeomatic · 10-01-2014, 05:52 PM

Biggest BMW car % improvement?
1/2 series.

Damn straight!

ShocknAwe · 10-01-2014, 07:28 PM

Quote:

Originally Posted by bladeomatic

Biggest BMW car % improvement?
1/2 series.

Damn straight!

Helps if dealers actually try to sell them. Watch that X6 sales number plummet though, X4 is out now.

onatuesday · 10-01-2014, 07:34 PM

@Scott26 or @jason is it supposed to be a secret how many M4/M3s were sold or is that info something you can divulge? Looking for a YTD figure

DriveHard · 10-01-2014, 08:56 PM

Quote:

Originally Posted by Rajg7

Mini Sales always seem to lower... I wonder how BMW will introduce new models that will sell for Mini

Thousands of new minis have been stuck at the ports until some wacko EPA recertification. Mini customers have been waiting for months as in many like 3.

vladberca · 10-02-2014, 12:29 AM

Nice to see the love for two series! The 'vert should be introduced soon

cmk227 · 10-02-2014, 07:27 AM

It's only a matter of time before BMW sales start decreasing.

CookMaster · 10-02-2014, 11:53 PM

The strategy has been somewhat successful, but the weakness lies at the outside. The large sedans don't sell and the mini brand doesn't have a loyal customer base. The 3/4 and smaller works along with the SUVs. The I vehicles are still experimental and a volt equivalent isn't anything BMW owners are interested in. The I8 is cool, but outside the cost of even the most generous owners to be. It's cool that bmw is putting it out there as a leader, but base customers and potential converts have to be their primary focus.

10-01-2014, 12:42 PM	#1
Jason Administrator 43662 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW U.S. Reports September 2014 Sales BIMMERPOST NEWS BMW U.S. Reports September 2014 Sales 16 COMMENTS Tweet BMW Group U.S. Reports September 2014 Sales October 1, 2014 BMW brand sales up 8.6 percent – Best September Ever MINI brand sales down 20.5 percent BMW Motorcycle sales down 4.3 percent Woodcliff Lake, NJ – October 1, 2014… Sales of BMW brand vehicles increased 8.6 percent in September for a total of 25,586 compared to 23,568 vehicles sold in September, 2013. Year-to-date, the BMW brand is up 11.3 percent on sales of 236,591 compared to 212,565 sold in the first nine months of 2013. “After such a strong August, to set a new September sales record for BMW is a great accomplishment and emphasizes the importance of our new models to the company’s sales success,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased to see dealer deliveries of the spectacular i8 hybrid now underway as we enter the very important fourth quarter of the year.” To see and hear more of Ludwig Willisch's perspective on the September sales results, click here. BMW Group Sales The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 29,805 vehicles, an increase of 3.2 percent from the 28,874 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.2 percent on sales of 275,779 in the first nine months of 2014 compared to 262,200 in the same period in 2013. BMW Pre-Owned Vehicles – Best September Ever In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 8.4 percent to 15,042 vehicles compared to the 13,877 vehicles sold in September, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 12.9 percent on sales of 149,183 compared to 132,136 sold in the first nine months of 2013. MINI Brand Sales For September, MINI USA reports 4,219 automobiles, a decrease of 20.5 percent from the 5,306 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 39,188 automobiles, a decrease of 21.0 percent from the 49,635 automobiles sold in the first nine months of 2013. MINI Pre-Owned Vehicles – Best September Ever In September, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,050 automobiles, an increase of 20.5 percent from the 1,701 sold in September, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 19,065 automobiles, an increase of 17.8 percent from the 16,181 automobiles sold in the first nine months of 2013.
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10-01-2014, 01:36 PM	#2
F80_M Banned 808 Rep 2,494 Posts Drives: 1/1 PSM F80, F36, G11 Join Date: Jan 2012 Location: Orlando iTrader: (2)	Are all the M compiled into their series?
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10-01-2014, 01:37 PM	#3
Rajg7 Private 9 Rep 63 Posts Drives: F82 M4 Zcp Join Date: Dec 2007 Location: Michigan iTrader: (0)	Mini Sales always seem to lower... I wonder how BMW will introduce new models that will sell for Mini
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10-01-2014, 02:36 PM	#6
Lucky13 Lucky13 219 Rep 1,764 Posts Drives: 2014 M235 manual, 2020 X3 30X Join Date: Mar 2007 Location: Columbia, S.C. iTrader: (0)	I don't think Mini sales will come back until gas gets well above $4+ in the US. I bought a Mini in 2009 when gas was a lot more expensive than it is now which is $3 in South Carolina. For the price they don't have a overwhelming reason to buy one for the premium you pay. There is hardly anything unique about them other than the premium price. Others have done a better job with torque steer and better ride which might be due to the run flats. For the price you can get a much bigger car with more options. It's not like a 328 where you get rear wheel drive and a strong base engine, great handling etc. what is unique about a Mini? Countryman sells because it's got its own niche and offers all wheel drive. Maybe if Mini offered all wheel drive it could gain market share but I see this as pretty hopeless with $3-4 gas and premium price with no unique features. __________________ 1995 325i, 1996 328ci, 1997 528i, 1997 Z3 2.8, 2000 528i, 2001 X5 3.0, 2001 330i Convertible, 2002 M3 Convertible, 2003 M3 Coupe, 2004 M3 Coupe, 2004 Z4 3.0, 2004 X3 3.0, 2007 X3 3.0, 2007 335i Convertible, 2013 X1 28 sdrive, 2014 M235 manual, 2020 X3 30i Xdrive
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10-01-2014, 02:53 PM	#7
tallshortguy First Lieutenant 64 Rep 385 Posts Drives: F30 328i Join Date: Jan 2014 Location: US iTrader: (0)	Wow 3 series still killing it this year. I wonder what happened to the 5 series sales, large incentives earlier this year? YTD increase but large YOY sept. decrease.
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10-01-2014, 03:08 PM	#8
M3_WC Brigadier General 1048 Rep 3,622 Posts Drives: M3 Join Date: Jun 2009 Location: CA iTrader: (0)	Very interesting to see the brand new X5 model being out sold by the outgoing X5 model in it's last year of production.
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10-01-2014, 05:52 PM	#11
bladeomatic Lieutenant 118 Rep 418 Posts Drives: 2018 M3 ZCP Join Date: Mar 2014 Location: Los Angeles iTrader: (0)	Biggest BMW car % improvement? 1/2 series. Damn straight!
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10-01-2014, 07:34 PM	#13
onatuesday Captain 157 Rep 965 Posts Drives: Hyundai Join Date: Jan 2014 Location: TX iTrader: (0)	@Scott26 or @jason is it supposed to be a secret how many M4/M3s were sold or is that info something you can divulge? Looking for a YTD figure
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10-02-2014, 12:29 AM	#15
vladberca Major General 778 Rep 5,567 Posts Drives: '18 octavia 2.0 tdi dsg Join Date: Oct 2009 Location: Craiova iTrader: (0)	Nice to see the love for two series! The 'vert should be introduced soon
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10-02-2014, 07:27 AM	#16
cmk227 Major 121 Rep 1,379 Posts Drives: Goal: Another ///M Join Date: Nov 2009 Location: Garland, TX & Northern England iTrader: (2)	It's only a matter of time before BMW sales start decreasing. __________________ 14 Lexus GX460 & 14 Lexus ES300H 14 BMW 528d Touring Estate - UK Previous M's: 11 BMW M3 JZB ZCP 6MT, 02 BMW M3 Conv 6MT & 02 BMW M3 Coupe 6MT
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10-02-2014, 11:53 PM	#17
CookMaster Second Lieutenant 42 Rep 213 Posts Drives: 2015 M4 TB Join Date: Nov 2010 Location: Tucson, AZ iTrader: (0)	Market Based Success The strategy has been somewhat successful, but the weakness lies at the outside. The large sedans don't sell and the mini brand doesn't have a loyal customer base. The 3/4 and smaller works along with the SUVs. The I vehicles are still experimental and a volt equivalent isn't anything BMW owners are interested in. The I8 is cool, but outside the cost of even the most generous owners to be. It's cool that bmw is putting it out there as a leader, but base customers and potential converts have to be their primary focus.
	Appreciate 0 Quote