[Jason]

BIMMERPOST NEWS

M Town Gets Permanent Exhibit at BMW Welt

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Welcome to M Town: BMW Welt opens a new permanent exhibition space.

- When dreams become reality: BMW Welt, in cooperation with BMW M GmbH, now brings the M Town virtual world to Munich.
- Experience the BMW M brand in new splendour.
- Selfie spot for unforgettable memories from M Town.
- The vehicles on exhibit are changed regularly to highlight the dynamics and diversity of BMW M.

Munich. From 28 August 2019 visitors and automobile enthusiasts can experience a new permanent exhibition space at BMW Welt. Now it’s official: “Welcome to M Town!”, the new home of the BMW M brand. The innovative design concept is based on the marketing campaign with the same name. M Town, the digital and social communication platform, is the virtual dream city and home to all motorsports enthusiasts and fans of the BMW Group brand specialising in high-performance sports cars. The dynamic rhythm of M Town pulsates wherever you find passion for high-performance automobiles. Now you can also feel it at BMW Welt. The new space creates an extraordinary experience for visitors thanks to the unique combination of sophisticated design and state-of-the-art technology. “BMW Welt is more than just a home for individual BMW Group vehicles. We want to keep thrilling our fans and visitors with innovative and architectural highlights. The new BMW exhibition space now turns M Town into reality”, says Helmut Käs, Director of BMW Welt.

The new home for the most powerful letter in the world.

The new BMW M exhibition space is dedicated entirely to the most powerful letter in the world. Automobile fans with a passion for motorsports and design can discover the M Town way of life in a virtual town showcased with spectacular videos on bmw-m.com. Here everything focuses on the high-performance sports cars by BMW M GmbH and fascinating everyday driving experiences. An illuminated graphic display of M Town, which disappears into the distance perspectively on a large LED Screen, points the way to the virtual dream city. The elegant ceiling illumination made up of shining black and dynamically shaped jets, reflects the dynamic character of the vehicles on display. At the “Selfie Point” visitors can share their experience on social media and record their impressions under the motto “I finally found M Town at BMW Welt”. “M Town now also finds a very special home at BMW Welt. The newly designed exhibition space invites every car enthusiast to become a citizen of M Town for a short time”, says Markus Flasch, Director of BMW M GmbH.

The new exhibition space opens with the BMW X3 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2 emissions combined: 239 g/km) in Donington Grey metallic and the BMW X4 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2 emissions combined: 239 g/km) in Toronto Red metallic, which both combine the spirit of adventure with the exclusive high-performance claim of BMW M. Both cars are accompanied by the BMW M4 Convertible (fuel consumption combined: 10.2 l (9.5 l)/ 100km; CO2 emissions combined: 232 g (217 g)/km) in Individual Frozen Dark Blue II metallic and the BMW M5 Competition (fuel consumption combined: 10.6-10.5 l/ 100km; CO2 emissions combined: 241-238 g/km) in in Snapper Rocks Blue metallic.

The data at a glance:

“M Town” exhibition space:

When: From 28 August 2019

Where: BMW Welt

Admission: free of charge

[ali820]

Perfect timing! I'll be there in a couple weeks!

[Miko M]

Nice, I will be visiting mine folks in April/May

Might as well stop by

Would love to see new F80 in person before ordering, which is not gone happen.

[M 4EVER]

Originally Posted by ali820

Perfect timing! I'll be there in a couple weeks!

Originally Posted by Miko M

Nice, I will be visiting mine folks in April/May

Might as well stop by

Would love to see new F80 in person before ordering, which is not gone happen.

You guys are lucky!
I never been in Germany and mine folks are right next country

[cwulffy]

Woohoo I'll be there for Oktoberfest!

[VCP]

Willkommen!!

[paliknight]

Wow that looks nice!

[///M TOWN]

Wunderbar

[Miko M]

Originally Posted by ///M TOWN

Wunderbar

///M TOWN

With your name you need to visit your town in person

[///M TOWN]

Originally Posted by Miko M

///M TOWN

With your name you need to visit your town in person

Absolutely

First thing I will do is fire the entire police department

[Miko M]

Originally Posted by ///M TOWN

Absolutely

First thing I will do is fire the entire police department

Nice, might as well

[PARTS@STBMW]

Awesome!

[GOLFFRR]

nice looking line up

[uniqueMR]

[Reid]

Sweet! I'm currently in Stuttgart. I'll stop by next week on the way home from Belgium.

[Tyrolean]

Hmmh, not sure what to say - 4 M cars next to each other and a lot of LEDs on the ceiling plus some monochrome 80ies background.

Come on BMW, you know you could do better, even with a low budget.
If they would have taken the whole pavilion at Lehnbachplatz near Stachus in the Centre - this would have been an eye catcher and statement, but from what i see on the pics, not much has changed besides reparking the cars and adding some light panels...
might need to see in person to judge though.

[BMthusiast]

I think it needs some motorsport aspects added to the theme, but it looks pretty good to start. Great idea to open up the space so people have more room to view the cars. Most people gravitate towards the ///M cars. I'll be back there in Feb!

[Joop!]

Originally Posted by Tyrolean

Hmmh, not sure what to say - 4 M cars next to each other and a lot of LEDs on the ceiling plus some monochrome 80ies background.

Come on BMW, you know you could do better, even with a low budget.
If they would have taken the whole pavilion at Lehnbachplatz near Stachus in the Centre - this would have been an eye catcher and statement, but from what i see on the pics, not much has changed besides reparking the cars and adding some light panels...
might need to see in person to judge though.

Exactly my thought...
...btw there is space enough in BMW Welt too create a proper M corner instead of rearranging the current cars.

[x5mannn]

Originally Posted by Jason

Attachment 2130453
Welcome to M Town: BMW Welt opens a new permanent exhibition space.

- When dreams become reality: BMW Welt, in cooperation with BMW M GmbH, now brings the M Town virtual world to Munich.
- Experience the BMW M brand in new splendour.
- Selfie spot for unforgettable memories from M Town.
- The vehicles on exhibit are changed regularly to highlight the dynamics and diversity of BMW M.

Munich. From 28 August 2019 visitors and automobile enthusiasts can experience a new permanent exhibition space at BMW Welt. Now it's official: "Welcome to M Town!", the new home of the BMW M brand. The innovative design concept is based on the marketing campaign with the same name. M Town, the digital and social communication platform, is the virtual dream city and home to all motorsports enthusiasts and fans of the BMW Group brand specialising in high-performance sports cars. The dynamic rhythm of M Town pulsates wherever you find passion for high-performance automobiles. Now you can also feel it at BMW Welt. The new space creates an extraordinary experience for visitors thanks to the unique combination of sophisticated design and state-of-the-art technology. "BMW Welt is more than just a home for individual BMW Group vehicles. We want to keep thrilling our fans and visitors with innovative and architectural highlights. The new BMW exhibition space now turns M Town into reality", says Helmut Käs, Director of BMW Welt.

The new home for the most powerful letter in the world.

The new BMW M exhibition space is dedicated entirely to the most powerful letter in the world. Automobile fans with a passion for motorsports and design can discover the M Town way of life in a virtual town showcased with spectacular videos on bmw-m.com. Here everything focuses on the high-performance sports cars by BMW M GmbH and fascinating everyday driving experiences. An illuminated graphic display of M Town, which disappears into the distance perspectively on a large LED Screen, points the way to the virtual dream city. The elegant ceiling illumination made up of shining black and dynamically shaped jets, reflects the dynamic character of the vehicles on display. At the "Selfie Point" visitors can share their experience on social media and record their impressions under the motto "I finally found M Town at BMW Welt". "M Town now also finds a very special home at BMW Welt. The newly designed exhibition space invites every car enthusiast to become a citizen of M Town for a short time", says Markus Flasch, Director of BMW M GmbH.

The new exhibition space opens with the BMW X3 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2 emissions combined: 239 g/km) in Donington Grey metallic and the BMW X4 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2 emissions combined: 239 g/km) in Toronto Red metallic, which both combine the spirit of adventure with the exclusive high-performance claim of BMW M. Both cars are accompanied by the BMW M4 Convertible (fuel consumption combined: 10.2 l (9.5 l)/ 100km; CO2 emissions combined: 232 g (217 g)/km) in Individual Frozen Dark Blue II metallic and the BMW M5 Competition (fuel consumption combined: 10.6-10.5 l/ 100km; CO2 emissions combined: 241-238 g/km) in in Snapper Rocks Blue metallic.

The data at a glance:

"M Town" exhibition space:

When: From 28 August 2019

Where: BMW Welt

Admission: free of charge


Attachment 2130453

Attachment 2130452

Attachment 2130451

Great I will be there next spring! Hope to meet the mayor and get my papers. Maybe I can wash and keep the M car police cars exercised

[ali820]

Just got back from visiting the Welt today! Overall really enjoyed all the new exhibits, keeps things feeling fresh.

X3M looks pretty good but the X4M doesn't look right to me. Something about the rear being too squished and doesn't really look like a modern BMW.

The turquoise M5 was HOT!

There's also a new exhibit right next to M Town called Future City or something like that. It's still under construction but says it'll open soon in October. I'm guessing it'll showcase the iNext etc.

[bobkalka]

Spending the week in Munich with clients, so decided to check out M Town around 10pm, when it was quiet. Had the lights on the cars, unlike when I had visited during the day, so worth a look...threw a couple related photos in as well...