Audi 'One Car' Showroom

hks786 · 07-02-2008, 04:17 PM

Marketing fancy speak for “consumer touchpoint” or what Audi likes to call a “Brand Terminal”, the eight ton glass and aluminium enclosure is basically a mobile showroom. Ideal for promotion away from the dealership or at motor shows, the Audi Brand Terminal is the first of its kind located at Five Dock in Sydney, and features a 400kg door, sound system, climate control, lighting and high heel friendly floor.

“Our goal is to make the brand more visible in a way that fits Audi’s sophisticated and premium positioning. This is a new channel for us and opens the door to further embrace experiential marketing,” said Audi Australia’s General Manager of Marketing Immo Buschmann.

“It is also a first for Audi globally and there has been great interest from our other markets as the Brand Terminal uses Audi’s global architecture for new facilities. We call these new dealerships ‘Audi Terminals’ like the one we recently opened at Five Dock, making it an option for any country where we have a presence. You could almost call it a one-car Audi Terminal. ”

The launch of the Audi Terminal coincides with Audi’s announcement it has received approval to build a $50m “Lighthouse” version of the Audi Terminal in Sydney’s Rosebery. The Lighthouse, due for completion in June next year, will be the company’s national headquarters.

hks786 · 07-02-2008, 04:18 PM

.

GreenThree · 07-02-2008, 04:29 PM

Great idea. Prolly pretty pricey considering the alternative billboard, etc. Those cars look good

TK-421 · 07-02-2008, 04:36 PM

looks like a hotwheels collector case

Davin · 07-03-2008, 12:24 AM

I wouldn't mind having one of those as my garage that i could park outside for everyone to see. it would have to be locked up tight!

Big Windy · 07-03-2008, 12:44 AM

Quote:

Originally Posted by news 4 u

looks like a hotwheels collector case

+1. good call. wonder how effective it will actually prove to be (if there is even a way of determining that)?

ALPINE6SPD · 07-07-2008, 05:46 PM

very cool but they should spend the money on making cars that are better and actually sell. Our Audi store cant give away cars in the past year. Noone wants anythig to do with them and that is everywhere in NJ and many other places from what I have seen.

If you were rich it would be cool to park your car into one of those on your front lawn every night.

07-02-2008, 04:17 PM	#1
hks786 Major General 2272 Rep 5,364 Posts Drives: * Join Date: Mar 2006 Location: UK iTrader: (0)	Audi 'One Car' Showroom Marketing fancy speak for “consumer touchpoint” or what Audi likes to call a “Brand Terminal”, the eight ton glass and aluminium enclosure is basically a mobile showroom. Ideal for promotion away from the dealership or at motor shows, the Audi Brand Terminal is the first of its kind located at Five Dock in Sydney, and features a 400kg door, sound system, climate control, lighting and high heel friendly floor. “Our goal is to make the brand more visible in a way that fits Audi’s sophisticated and premium positioning. This is a new channel for us and opens the door to further embrace experiential marketing,” said Audi Australia’s General Manager of Marketing Immo Buschmann. “It is also a first for Audi globally and there has been great interest from our other markets as the Brand Terminal uses Audi’s global architecture for new facilities. We call these new dealerships ‘Audi Terminals’ like the one we recently opened at Five Dock, making it an option for any country where we have a presence. You could almost call it a one-car Audi Terminal. ” The launch of the Audi Terminal coincides with Audi’s announcement it has received approval to build a $50m “Lighthouse” version of the Audi Terminal in Sydney’s Rosebery. The Lighthouse, due for completion in June next year, will be the company’s national headquarters. __________________
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07-02-2008, 04:18 PM	#2
hks786 Major General 2272 Rep 5,364 Posts Drives: * Join Date: Mar 2006 Location: UK iTrader: (0)	. Attached Images __________________
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07-02-2008, 04:29 PM	#3
GreenThree Colonel 216 Rep 2,110 Posts Drives: 2011 e90 Join Date: Mar 2008 Location: Boston, MA iTrader: (0)	Great idea. Prolly pretty pricey considering the alternative billboard, etc. Those cars look good __________________ 2015 335xi \| Mineral Grey Metallic \| Black Dakota Leather \| NAV \| SportLine \| ZPP \| ZDA \| ZCW \| Munich Build Retired: 2008, 2011, 2013 328xi
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07-02-2008, 04:36 PM	#4
TK-421 Registered Sex Offender 597 Rep 4,757 Posts Drives: E46 M3 \| 1JZ S13 Join Date: Jun 2007 Location: Tampa, FL iTrader: (0)	looks like a hotwheels collector case __________________ Stop putting stuff like painted reflectors and premium package in your signature. You're embarrassing.
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07-03-2008, 12:24 AM	#5
Davin Lieutenant Colonel 56 Rep 1,721 Posts Drives: Yes Join Date: Mar 2008 Location: Trinidad & Tobago / NYC iTrader: (0)	I wouldn't mind having one of those as my garage that i could park outside for everyone to see. it would have to be locked up tight!
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07-07-2008, 05:46 PM	#7
ALPINE6SPD Lieutenant General 161 Rep 10,407 Posts Drives: 2010 BMW 328i Sport Join Date: Dec 2005 Location: Highland Lakes NJ iTrader: (2)	very cool but they should spend the money on making cars that are better and actually sell. Our Audi store cant give away cars in the past year. Noone wants anythig to do with them and that is everywhere in NJ and many other places from what I have seen. If you were rich it would be cool to park your car into one of those on your front lawn every night. __________________ 2010 AW e90 328i: 6 speed, Black Leather, Dark Wood trim, ZPP, ZCW, ZVP,ZSP, Nav, Xenon BMW Performance CF Rear spolier and Gloss black grills 2008 Candy White MKV GTI 2.0T 6 Speed Manul Gone 2008 AW X3 3.0si: 6 speed Returned 2006 AW e90 330i: 6 speed Dinan Stage 1 Returned
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