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      Today, 12:23 PM   #45
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Lmao, Jaguar jumping on old trends that most of the sane world now laughs at.

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Go woke. Go broke.
Careful, the forum soyboys are gonna start reporting you.
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      Today, 12:45 PM   #46
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The ad agency who did this is living in a bubble and is completely out of touch on the zeitgeist and who the market is for Jaguar and the brand's identity.
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      Today, 12:51 PM   #47
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And here's the new logo-hood ornament: jr
"Psilocybin, also known as 4-phosphoryloxy-N,N-dimethyltryptamine (4-PO-DMT)"
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      Today, 12:59 PM   #48
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Originally Posted by RockCrusher View Post
Go woke. Go broke.
So, THAT'S where Alissa Gordon Heinerscheid landed, at Jaguar.
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      Today, 02:35 PM   #49
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Holy shit this gets me so excited for BRAND™.

Doesn't this just motivate you to buy Jaguar vehicles that are coming out?

They even got a new stylized typeface and EVERYTHING. Holy SHIT. Imagine the absolute bosses those marketers are who cooked that up. All of you are just jealous that your art won't be shared with the world.

Did you see what they did with the lowercase a and everything else being upper-case? Just sick. Damn.

I need to buy a Jaguar right now.
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      Today, 03:08 PM   #50
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LOL. Overnight, Jaguar went from being forgotten about to being laughed about.

Oh well. They're irrelevant at this point. At least the noise my SVR makes will immediately grow hair on your chest...even for a they.
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      Today, 03:22 PM   #51
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Originally Posted by x622 View Post
Holy shit this gets me so excited for BRAND™.

Doesn't this just motivate you to buy Jaguar vehicles that are coming out?

They even got a new stylized typeface and EVERYTHING. Holy SHIT. Imagine the absolute bosses those marketers are who cooked that up. All of you are just jealous that your art won't be shared with the world.

Did you see what they did with the lowercase a and everything else being upper-case? Just sick. Damn.

I need to buy a Jaguar right now.
They say "copy nothing" but I swear I saw this in a Jill Biden Christmas special that was stolen from a Target commercial.
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      Today, 03:37 PM   #52
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Super dumb brand direction aside… Jaguar indeed seems to be building a sedan of some sort.
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      Today, 04:37 PM   #53
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Quote:
Originally Posted by Quadruple VANOS View Post
Super dumb brand direction aside… Jaguar indeed seems to be building a sedan of some sort.
I was hoping for a rainbow painted tricycle with penguin wings.
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      Today, 04:48 PM   #54
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https://babylonbee.com/news/jaguar-r...ce-of-hamilton

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Last edited by carseatsm5; Today at 04:48 PM..
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      Today, 04:48 PM   #55
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How sad, image for a company that gave us this….
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      Today, 05:34 PM   #56
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Quote:
Originally Posted by Quadruple VANOS View Post
Super dumb brand direction aside… Jaguar indeed seems to be building a sedan of some sort.
I hope they put the SVR engine in it. But they won’t.
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      Today, 06:49 PM   #57
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What I've found:

Their entire lineup will be electric. Hence the unique, uh, talent in the commercial. Whatever.

Gone are British Racing Green, grays and the rest. All vehicles will be a Skittles rainbow. Bright loud colors only. Hence the Skittle brigade commercial. Whatever.


I give them less than a 50 percent chance of survival.
The UK is a steamy hot mess anyway.
Whatever.
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      Today, 06:53 PM   #58
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The cap-ex to flip from ICE to EVs while at the same time having the expertise to pull that off and make a profit from selling the subsequent EVs is massive. They would not survive this WITH the greatest ad campaign ever in the history of humans.
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