[s4mula]

Originally Posted by FStop7

Since Porsche isn't going, I wonder if MINI will show up at Road Atlanta with a rented Porsche, race against themselves, lose on purpose, and then declare victory.

If MINI seriously wanted to get Porsche to show up, they should offer a million dollars to charity - if Porsche wins it goes to their favorite charity, if MINI wins it goes to theirs.

Actually they are! They are looking for a Porsche Driver.

http://www.facebook.com/MINIUSA?v=app_122731241101196

[The__J__Factor]

Hyundai offers to race Mini after Porsche declines

By Karl Peskett | June 21st, 2010
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There’s been an automotive stoush brewing over the last few days. The American head of Mini, a Mr Jim McDowell, who was a former Porsche executive, had issued a challenge to motoring and racing giant Porsche.

Porsche replied, saying, “While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces.”

It then issued this video:

Now, Hyundai has stepped into the foray, offering to take Porsche’s place.

You’ve got to say that the Korean company’s boldness is commendable, but whether Mini views this as serious is another story. We’ll keep you posted on any developments.

Yeh its sort of a repost but looks like more and more articles are popping up over this.

[Sylon]

OMG NO WAIII! MINI........lost


Go figure.


http://www.autoblog.com/2010/06/21/s...t-road-atlant/

[The__J__Factor]

Haha awesome.

[The__J__Factor]

Definitely organised by a mini fanboy thinking their car is the greatest car ever

[Sylon]

Mini didnt have to win, they just had to come close. They will still use this to their advantage.


But who cares, its was a cleaver marketing ploy that got attention. What isnt a marketing ploy these days???

[fatjoez]

LOL!!! hahahaha didnt even sound like much of an audience either hahahaa can't wait for the porsche mocking mini billboards

[gonzo]

Originally Posted by Sylon

Mini didnt have to win, they just had to come close. They will still use this to their advantage.


But who cares, its was a cleaver marketing ploy that got attention. What isnt a marketing ploy these days???

This.

Sure they thought it may be close. If they just happended to win because the P hit a cone or two or spun out, both had to be high on their hope list, then they could market the win. Now they can posssibly market the two seconds or twist it to their liking. I mean please, 172hp vs 385. And not 385 attached to a lawn mower. It's a freaking 997!

As mentioned I wonder why they did not bring a new coupe or at least the JCW.

Selling cars is the end protocal for manufacturers. As a marketing guy I would not call it brilliant but it was not a dumb idea either. I would like to see the results campaign, if done, and the subsequent sales data.

[gonzo]

Originally Posted by fatjoez

LOL!!! hahahaha didnt even sound like much of an audience either hahahaa can't wait for the porsche mocking mini billboards

If you think Porsche would stoop to that, you are in for a long wait.

You have a Lamborghini?

[BrokenVert]

Originally Posted by gonzo

If you think Porsche would stoop to that, you are in for a long wait.

You have a Lamborghini?

Murcialago vs Mini It's the battle of the mighty magnificent Ms

[ragingclue]

Originally Posted by fatjoez

LOL!!! hahahaha didnt even sound like much of an audience either hahahaa can't wait for the porsche mocking mini billboards

Porsche doesn't need to do that, so they won't. I'm sure Mini would love the attention of insulting billboards from Porsche, but Porsche surely just sees this whole thing as an annoyance.

[Sylon]

Originally Posted by BrokenVert

Murcialago vs Mini It's the battle of the mighty magnificent Ms

Nah, the Murci is still liking its wounds from when the Evo was manhandling it. Plus, that car was discontinued, so nothing would be gained from Lambo.

[f=ma]

Originally Posted by gonzo

If you think Porsche would stoop to that, you are in for a long wait.

You have a Lamborghini?

its seems to me that only BMW and audi seem to stoop to that level.

[gonzo]

Originally Posted by f=ma

its seems to me that only BMW and audi seem to stoop to that level.

[FStop7]

Originally Posted by Sylon

Mini didnt have to win, they just had to come close. They will still use this to their advantage.


But who cares, its was a cleaver marketing ploy that got attention. What isnt a marketing ploy these days???

Two seconds on that tiny autox course is not close. It is a massive fail.

[MarkR171]

Originally Posted by FStop7

Two seconds on that tiny autox course is not close. It is a massive fail.

Two seconds on an autocross course is a HUGE margin. Especially when Mini Coopers are very good autocross cars. The course was even designed to go in Mini's favor.

Epic Fail.

Even the video on Mini's facebook page is stupid. Cheerleaders, emphasis on "fun," etc. Who in their right mind would think driving a FWD Mini is more fun than a RWD sports car of any type, never mind a Porsche 911.

No offense, but everything about this campaign made Mini look more like a women's "cute" car than anything. I don't see this campaign appealing to any men.

[ghosthi32]

its marketing. nothing to do with performance /thread