Joy is coming to the USA for the Olympics (including VED spot)

southlight · 02-14-2010, 12:03 PM

Here's the "Tunnel" spot depicting the Vision EfficientDynamics concept car:

Quote:

The 60-second “Tunnel” spot, which will premiere on February 15th, depicts the futuristic-looking BMW Vision EfficientDynamics Concept Vehicle driving through a dark tunnel, its image giving way to glimpses of vehicles in BMW’s product line-up as it darts in and out of shadows. At the other end of the tunnel, the entire product portfolio emerges into full daylight and the video cuts to smiling drivers behind the wheels. A voice over intones, “Every BMW is created with EfficientDynamics – technologies that maximize the joy of driving and make us the most fuel-efficient luxury car company in America.”

Best regards,
south

Scorpion · 02-14-2010, 05:10 PM

The video was amazing.

JoeyBananaz18 · 02-14-2010, 05:50 PM

wow. thats a great commercial. if they're gonna play up this "Joy" they need more commercials like that.

BMWinNorthdakota · 02-14-2010, 05:51 PM

Love the most recent video! Show cases our brand perfectly.

Garduna · 02-14-2010, 06:45 PM

Nice 60sec commercial

OzStriker · 02-14-2010, 09:45 PM

Im sorry but the whole Joy thing makes me feel a bit embarrassed.

ianbiz · 02-15-2010, 01:13 AM

Quote:

Originally Posted by 335fourdoor

it's starting to get on my nerves.

Bimmerboy888 · 02-15-2010, 02:14 AM

Great commercials!!

BMW-NC · 02-15-2010, 07:19 AM

Quote:

Originally Posted by kcgman

I thought it was an interesting article, and I learned a few things to boot.

1. BMWNA sells cars at the $30K price point.
2. BMWNA sells hybrids
3. There's such a thing as a 507.

Of course, it could be that I'm still asleep and will wake up to realize that this was all just a dream.

1: 128i is under $30k
2: X6 an 7
3: and this is the only reason for writing this, wanted to post this pic:

Also, the gentleman who is complaining about getting free Leather upholstry: rest assured, ZPP is $1450 less with the (mandatory) ZVP.

bavarian19 · 02-15-2010, 07:45 AM

not bad

Mark · 02-15-2010, 08:07 AM

Quote:

Originally Posted by 135forthewin

Saw this and thought, hmm...

So did they photoshop or go back to the same location?

Good commercial nonetheless, that just caught my eye haha

Yup! I believe that original photo came out a few years before the entire Joy theme, so I think it was photoshoped after

BrokenVert · 02-15-2010, 12:17 PM

Quote:

Originally Posted by 135forthewin

Saw this and thought, hmm...

So did they photoshop or go back to the same location?

Good commercial nonetheless, that just caught my eye haha

I would say that it is photoshop. Note how the lighting and shadows are exactly the same. Also not that the vert in question has the OEM trunk lip spoiler (a feature that the verts go without) Also note how the vert is sedona. A color choice not availible on american verts.

All in all tho its a fantastic chop and im sure that we are the only ones who noticed.

SoCali E36 · 02-17-2010, 01:26 AM

[u2b]<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>[/u2b]

drburton · 02-18-2010, 11:27 AM

This is not good. No differentiation here. What exactly does 'joy' mean for BMW. Couldn't any car company advertise based on 'joy'. KIA could do 'joy', and so could Chevy.

BMW is getting away from who they really are - an identity crisis of sorts. In marketing terms I signed up for the Ultimate Driving Machine, not Joy. Not sure I really get this strategy. BMW seems to be heading down the slippery slope of appealing to all versus serving their real customer base - those passionate about the driving experience.

aohus · 02-19-2010, 03:40 AM

BMW is trying to feminize their brand a bit, and from a marketing perspective, it makes sense. BMW has the stereotype for being a 'guys' car. Adding an emotional term like 'joy' appeals more to the masses of all backgrounds. Please remember these ads are being aired for the 2010 Olympics viewer, which means, families, and not an ad in between a NBA or football game.

ianbiz · 02-19-2010, 06:27 PM

Quote:

Originally Posted by drburton

This is not good. No differentiation here. What exactly does 'joy' mean for BMW. Couldn't any car company advertise based on 'joy'. KIA could do 'joy', and so could Chevy.

BMW is getting away from who they really are - an identity crisis of sorts. In marketing terms I signed up for the Ultimate Driving Machine, not Joy. Not sure I really get this strategy. BMW seems to be heading down the slippery slope of appealing to all versus serving their real customer base - those passionate about the driving experience.

Nailed it PERFECTLY.

ianbiz · 02-21-2010, 08:04 PM

Quote:

Originally Posted by BMWinNorthdakota

Love the most recent video! Show cases our brand perfectly.

If you are correct, "our brand" is heading for failure.

southlight · 02-26-2010, 02:16 PM

BMW released a new spot loosely related to the JOY campaign on their youtube channel.

This time it's a dig at Audi, maybe even a tit-for-that response to Audi's latest commercials. enJOY!

Best regards,
south

D.yi · 02-26-2010, 02:35 PM

Love it

KWY91 · 02-26-2010, 03:09 PM

Lol i love the Physics lesson ad!

BMWinNorthdakota · 02-26-2010, 03:11 PM

The most recent add is pretty horrible IMO.

They did exactly what Audi did with their car and driver comparisons, only in a dumb cliche' way.

"Well, almost every car..." Seriously? Com'on. Be more witty than that....

I didnt think BMW would respond to Audi's low blows

.

Håvard · 02-26-2010, 03:50 PM

Hehe

02-14-2010, 05:10 PM	#24
Scorpion Major 166 Rep 1,210 Posts Drives: Nothing Join Date: Aug 2008 Location: Nowhere iTrader: (0)	The video was amazing.
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02-14-2010, 05:50 PM	#25
JoeyBananaz18 Brigadier General 399 Rep 4,084 Posts Drives: metrocard Join Date: May 2009 Location: Whitestone, NY iTrader: (3)	wow. thats a great commercial. if they're gonna play up this "Joy" they need more commercials like that. __________________ 7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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02-14-2010, 05:51 PM	#26
BMWinNorthdakota Banned 252 Rep 1,106 Posts Drives: 2007 bmw 335i e90 Join Date: Jun 2009 Location: Fargo ND iTrader: (0)	Love the most recent video! Show cases our brand perfectly.
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02-14-2010, 06:45 PM	#27
Garduna Brigadier General 164 Rep 4,013 Posts Drives: Sedona 1er\|Yellow S3\|NardoTTRS Join Date: Oct 2008 Location: Toronto iTrader: (5)	Nice 60sec commercial
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02-14-2010, 09:45 PM	#28
OzStriker Captain 62 Rep 924 Posts Drives: Ford Falcon Ute, Ducati 1198S Join Date: Sep 2007 Location: Melbourne iTrader: (1) Garage List 2008 BMW E92 M3 [0.00] 2009 Ducati 1198S [0.00]	Im sorry but the whole Joy thing makes me feel a bit embarrassed. __________________ BMW E92 M3 6MT, G-Power SKII supercharged, custom exhaust with 100 cell cats and Remus Sport mufflers, Brembo 380mm BBK, BMW Performance steering wheel, LUX H8 angel eyes, CF CSL boot, Hamann CF diffuser, Vorsteiner CF lip, CF grilles, CF gills, CF bonnet vents, BMW Performance stripes, RAC RG63 wheels, Eibach lowering springs, camber modifications.
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02-15-2010, 02:14 AM	#30
Bimmerboy888 Lieutenant 9 Rep 462 Posts Drives: E92 M3 DCT Join Date: Nov 2009 Location: OC iTrader: (0)	Great commercials!! __________________ BAVARIANBEAST
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02-15-2010, 07:45 AM	#32
bavarian19 General 547 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)	not bad
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02-17-2010, 01:26 AM	#35
SoCali E36 BMW Client Advisor 1097 Rep 3,538 Posts Drives: X5 40e/e36 M3 Sedan Join Date: Jan 2008 Location: Where the road takes me... iTrader: (10)	[u2b]<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>[/u2b] __________________
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02-18-2010, 11:27 AM	#36
drburton Lieutenant 120 Rep 468 Posts Drives: e92 M3 Alpine Join Date: Feb 2008 Location: Minneapolis iTrader: (3)	This is not good. No differentiation here. What exactly does 'joy' mean for BMW. Couldn't any car company advertise based on 'joy'. KIA could do 'joy', and so could Chevy. BMW is getting away from who they really are - an identity crisis of sorts. In marketing terms I signed up for the Ultimate Driving Machine, not Joy. Not sure I really get this strategy. BMW seems to be heading down the slippery slope of appealing to all versus serving their real customer base - those passionate about the driving experience.
	Appreciate 0 Quote

02-19-2010, 03:40 AM	#37
aohus First Lieutenant 170 Rep 376 Posts Drives: 2010 Monaco Blue 335i Join Date: Dec 2009 Location: Northern California iTrader: (0)	BMW is trying to feminize their brand a bit, and from a marketing perspective, it makes sense. BMW has the stereotype for being a 'guys' car. Adding an emotional term like 'joy' appeals more to the masses of all backgrounds. Please remember these ads are being aired for the 2010 Olympics viewer, which means, families, and not an ad in between a NBA or football game. __________________ 2010 E92 Monaco Blue 335i / Gray Dakota Leather / Steptronic / Sport / Premium / Navi / L7 / 18" Performance Wheels / HPFP fail @ 8400 miles (replaced with #933 pump) // MODS: Mishimoto OCC \| VRSF CP + Turbosmart Dual Port BOV \| RB PCV Valve // Maintenance: Walnut Blast @ 56k \| Spark Plugs Replaced @ 56k \| Addons: BN2000 Combox // Andream Carplay // Rear Camera // Spark Plugs (.022 gap) and Coils Replaced 73.1k 2019 G01 Carbon Black X3 M40i / Premium / Driver Assist / 21" on Bridgestone Alienza RFT
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02-26-2010, 02:16 PM	#40
southlight Moderator / European Editor 1590 Rep 6,752 Posts Drives: X3M Join Date: Apr 2006 Location: Germany iTrader: (0)	BMW TV - Physics Lesson BMW released a new spot loosely related to the JOY campaign on their youtube channel. This time it's a dig at Audi, maybe even a tit-for-that response to Audi's latest commercials. enJOY! Best regards, south __________________ Those forums...WHY NOT? JOIN THE 6MT CLUB GROUP
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02-26-2010, 02:35 PM	#41
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02-26-2010, 03:09 PM	#42
KWY91 Major 39 Rep 1,295 Posts Drives: 2015 BMW M3 (on order), 458 Join Date: Sep 2008 Location: Exeter, Devon iTrader: (3)	Lol i love the Physics lesson ad! __________________ Wanna know my mods for my 335i? It's here! http://www.e90post.com/forums/showth...ght=blue+water Lamborghini's Mica Orange E93 M3 Akrapovic Exhaust //Challenge Rear CF diffuser//ESS VT-575 Supercharger
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02-26-2010, 03:11 PM	#43
BMWinNorthdakota Banned 252 Rep 1,106 Posts Drives: 2007 bmw 335i e90 Join Date: Jun 2009 Location: Fargo ND iTrader: (0)	The most recent add is pretty horrible IMO. They did exactly what Audi did with their car and driver comparisons, only in a dumb cliche' way. "Well, almost every car..." Seriously? Com'on. Be more witty than that.... I didnt think BMW would respond to Audi's low blows . Last edited by BMWinNorthdakota; 02-26-2010 at 03:22 PM..
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02-26-2010, 03:50 PM	#44
Håvard Enlisted Member 0 Rep 43 Posts Drives: BMW e92 335i BMW e36 M3 Coupe Join Date: Oct 2009 Location: Lillehammer, Norway iTrader: (0)	Hehe __________________ ///Håvard///
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