opinions on ad

Nikki · 11-07-2006, 11:56 PM

Quote:

Originally Posted by uhaulball

thats hot.

nikki, maybe you could incorporate a pic of the engine for mind, and a curve of the car for body, and put them in quadrants behind the words.

very nice! i don't know where my creative spunk is today. i guess i'm just drained from all of these tests and work.
i'll work on that in a little bit.

ksfrogman · 11-07-2006, 11:58 PM

nikki, do you have the font for the "solstice?"

Nikki · 11-08-2006, 12:11 AM

Quote:

Originally Posted by ksfrogman

nikki, do you have the font for the "solstice?"

i have the pontiac font

ksfrogman · 11-08-2006, 12:50 AM

How about this?

Nikki · 11-08-2006, 12:52 AM

Quote:

Originally Posted by ksfrogman

How about this?

very nice! did you use regular solstice photos?
i have to do the gxp but from those angles i think it is the same anyways.

ksfrogman · 11-08-2006, 12:56 AM

Quote:

Originally Posted by Nikki

very nice! did you use regular solstice photos?
i have to do the gxp but from those angles i think it is the same anyways.

Those are the GXP photos. Go to this website:

http://www.pontiac.com/solstice/index.jsp

Select GXP under where it says "Go with the flow."

Then click on PhotoGallery/360s

I did print screens and pasted them from the clipboard to Photoshop Elements.

Gearcraft · 11-08-2006, 02:13 AM

wow. clever ads. what would you guys do if it were a BMW? hmmm....

MrSilver · 11-08-2006, 08:56 AM

Love it Nikki.

SoYank · 11-08-2006, 02:12 PM

Quote:

Originally Posted by ksfrogman

What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice."

You might have a problem with "A Winter Solstice" as that is close to the name of a series of new age music albums by Windham Hill ("A Winter's Solstice") from the late 80's and early 90's.

SoYank · 11-08-2006, 02:14 PM

Quote:

Originally Posted by findtom

The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling.

Maybe less is more for the design too... it's a bit too in your face.

That's my 2 cents.

"Handles like you're stitched to the road."

SoYank · 11-08-2006, 02:17 PM

If it is to be marketed in England, you might consider having it substituted for the heel-stone at Stonehenge with the sun rising on the Summer Solstice. Even if it isn't marketed here, Stonehenge is such a universally recognized icon it might still work.

SoYank · 11-08-2006, 02:20 PM

Quote:

Originally Posted by Nikki

that's a good idea, i'll work that over.

the only other things i came up with were kind of just words not sayings.

one was revvolution or revvolutionary and showing the guages
the other was soulstice and showing a jazz club or something, but i don't know how to incorporate the car into that, but maybe i don't need to

Have the car driving out of the horn of a saxophone.

mjh93sa · 11-16-2006, 08:12 AM

I was reminded of this thread when I drove past my local dealer a couple of days ago.

They've got a 320d up on ramps with the slogan 3 your mind in large vinyls down the side.

neuronpetkowski · 11-16-2006, 04:10 PM

Think less about the car.
Think more about the connection you're trying to make with the audience.

Simplify the message.

Mind. Body. Solstice. = Corny. IMO

My contribution:

Soltice in the right lane.
Passes street sign: Slower Traffic Stay To the Right.

Tag underneath image: Pontiac Soltice. We're just catching our breaths.

shadowcoder · 11-16-2006, 04:24 PM

How about "everyone has a soul, what does yours tell you?" Does it sound
bad?

Also I think one thing an ad shouldn't have, is to have part of the new car
or the car being small compared to the rest of the objects in the ad.

But what do I know....

Just my 2 cents.

Nikki · 11-16-2006, 05:05 PM

The last few mentioned are good ideas, but I needed resonance for the assignment. Taking a common statement and doing a play on words. The post 3 your mind is a great example for BMW. I know what I came up with for the Solstice were corny, but I only had like a day to some up with something plus he showed mine to everyone the next class as good examples and I was one of only a few to receive full credit on the assignment. Thanks for the help everyone.

BuckJon · 11-16-2006, 05:35 PM

OK I am a little stoned right now but I was just reading the part about revolution and soul. How about a revolution of the sole? (as in shoe) heheh

BuckJon · 11-16-2006, 05:36 PM

and i know your class is over and all hehe

dmontic71 · 11-16-2006, 05:47 PM

How about a picture of the Solstice underneath a giant BMW X5 with big tires? And the ad would read: Pontiac is tired!!!

Ok, ok, so I'm not cut out for advertising... Great ads everyone!

kingbriani · 11-16-2006, 05:53 PM

next time incorporate cavemen! those geico caveman commercials -- hilarious!!

man that one in the airport cracks me up everytime!

11-07-2006, 11:58 PM	#46
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	nikki, do you have the font for the "solstice?" __________________
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11-08-2006, 12:50 AM	#48
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	How about this? Attached Images __________________
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11-08-2006, 02:13 AM	#51
Gearcraft misadventurer 60 Rep 708 Posts Drives: bubbie mystic blue whale Join Date: Mar 2006 Location: candied island iTrader: (0)	wow. clever ads. what would you guys do if it were a BMW? hmmm.... __________________ 325i I SP
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11-08-2006, 08:56 AM	#52
MrSilver Judge Advocate General 102 Rep 1,128 Posts Drives: e92 335i Join Date: Apr 2006 Location: Buffalo, New York iTrader: (0) Garage List 2007 e92 335i [0.00]	Love it Nikki. __________________ '07 E92 335i "Over-Heating" and "Blowing Up" since 9-5-06 6MT, Space Gray, Gray w/ Dakota Leather, Dark Burl, ZSP, ZPP, ZCW Comfort Access, Sirius Satellite (Howard is not optional) '07 X3 3.0si - Black on Black, ZPP, ZCW, Step. - Wife's car
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11-08-2006, 02:17 PM	#55
SoYank Major General 582 Rep 7,519 Posts Drives: 2009 E90 335i MT Join Date: Mar 2006 Location: Vinton, Virginia iTrader: (1) Garage List 2009 BMW E90 335i S ... [9.00]	If it is to be marketed in England, you might consider having it substituted for the heel-stone at Stonehenge with the sun rising on the Summer Solstice. Even if it isn't marketed here, Stonehenge is such a universally recognized icon it might still work. __________________ **2009 E90 335i Montego Blue · Black Leather · Burl Walnut · 6MT · US Spec** SatNav • ZPP • ZCW • 6FL • TPMS • iDrive • PDC • HWS • Xenons • BMW Assist • Power Rear Sunshade • Logic 7 European Taillights • Rear Foglamp • OEM Alarm • PicoTray • DataToys XM-DVR • Multi-view Processor Quaife ATB LSD • Short Shift Knob • Hartge Anti-Roll Bars • AP Racing Front Brakes • 19" Style 269
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11-16-2006, 08:12 AM	#57
mjh93sa Major General 148 Rep 5,080 Posts Drives: 530d Join Date: Dec 2005 Location: Gloucestershire iTrader: (0) Garage List 2012 BMW M135i [10.00] 2011 Mini Countryma ... [5.50]	I was reminded of this thread when I drove past my local dealer a couple of days ago. They've got a 320d up on ramps with the slogan 3 your mind in large vinyls down the side. __________________ Gone: Fiesta - Focus - E46 320dSE - E91 330dMSport - E82 135iMSport - R55 JCW Clubman - M135i Now: 530d
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11-16-2006, 04:10 PM	#58
neuronpetkowski Captain 101 Rep 761 Posts Drives: 2008 e92 M3 [Sold] Join Date: Mar 2006 Location: Greater Detroit Area iTrader: (13)	Think less about the car. Think more about the connection you're trying to make with the audience. Simplify the message. Mind. Body. Solstice. = Corny. IMO My contribution: Soltice in the right lane. Passes street sign: Slower Traffic Stay To the Right. Tag underneath image: Pontiac Soltice. We're just catching our breaths. __________________
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11-16-2006, 04:24 PM	#59
shadowcoder Captain 51 Rep 921 Posts Drives: 2006 330i Join Date: Mar 2006 Location: San Jose, CA / Orland Park, IL iTrader: (1)	How about "everyone has a soul, what does yours tell you?" Does it sound bad? Also I think one thing an ad shouldn't have, is to have part of the new car or the car being small compared to the rest of the objects in the ad. But what do I know.... Just my 2 cents.
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11-16-2006, 05:05 PM	#60
Nikki Major General 1042 Rep 6,381 Posts Drives: Sepang Z4MC Join Date: Aug 2005 Location: LA iTrader: (9)	The last few mentioned are good ideas, but I needed resonance for the assignment. Taking a common statement and doing a play on words. The post 3 your mind is a great example for BMW. I know what I came up with for the Solstice were corny, but I only had like a day to some up with something plus he showed mine to everyone the next class as good examples and I was one of only a few to receive full credit on the assignment. Thanks for the help everyone. __________________ Nikki
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11-16-2006, 05:35 PM	#61
BuckJon First Lieutenant 19 Rep 364 Posts Drives: '07 335i Coupe Join Date: Nov 2006 Location: San Diego, CA iTrader: (0)	OK I am a little stoned right now but I was just reading the part about revolution and soul. How about a revolution of the sole? (as in shoe) heheh __________________ Turtles Run
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11-16-2006, 05:36 PM	#62
BuckJon First Lieutenant 19 Rep 364 Posts Drives: '07 335i Coupe Join Date: Nov 2006 Location: San Diego, CA iTrader: (0)	and i know your class is over and all hehe __________________ Turtles Run
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11-16-2006, 05:47 PM	#63
dmontic71 Lieutenant 28 Rep 520 Posts Drives: 2012 F30 Join Date: Sep 2006 Location: Tampa, FL iTrader: (0) Garage List 2012 BMW 328i [10.00] (retired) 2009 528i [10.00] (retired) 2006 325i [10.00] (retired) 2002 325ci [10.00]	How about a picture of the Solstice underneath a giant BMW X5 with big tires? And the ad would read: Pontiac is tired!!! Ok, ok, so I'm not cut out for advertising... Great ads everyone! __________________ 2012 F30 328i, Melbourne Red, Premium, Sportline, Steptronic, Xenon, Harmon Kardon.
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11-16-2006, 05:53 PM	#64
kingbriani Private First Class 25 Rep 122 Posts Drives: '07 Honda S2000 Join Date: Aug 2006 Location: NC iTrader: (0)	next time incorporate cavemen! those geico caveman commercials -- hilarious!! man that one in the airport cracks me up everytime! __________________ __________________________________________________ Future ED Car: E92 335i Montego Blue w/ Black leatherette and Grey Poplar Sport Package, Navigation, Bluetooth, Sunshade, Heated Seats, 6 mt BBS RG-Rs
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