[Jason]

BIMMERPOST NEWS

BMW Group U.S. April 2015 Sales Figures

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BMW Group U.S. Reports April 2015 Sales

• BMW brand up 6.9 percent, sets April record
• MINI brand sales up 24.7 percent
• BMW Motorcycle sales decrease 10.0 percent

Woodcliff Lake, NJ – May 1, 2015… Sales of BMW brand vehicles increased 6.9 percent in April for a total of 26,952 compared to 25,202 vehicles sold in April, 2014.

“A good April result with a BMW sales record is the perfect set-up going into what are typically the even stronger sales months of May and June,” said Ludwig Willisch, President and CEO, BMW of North America. “All of us at BMW are excited about this season because starting right now, in May, we are celebrating 40 years of an icon, the BMW 3 Series, the most successful BMW of all-time and the world standard in its segment.”

To see and hear more of Ludwig Willisch's perspective on the April sales, click here.

In April, notable vehicle sales included the BMW 3 / 4 Series which increased 5.9 percent to 10,374 vehicles and the BMW 2 Series which increased 38.8 percent to 1,009 vehicles. The BMW X5 has increased 12.0 percent year-to-date with 15,846 sold compared to the first four months of 2014.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 32,428 vehicles, an increase of 9.6 percent from the 29,592 vehicles sold in the same month a year ago.

BMW Pre-Owned Vehicles
In April, BMW Certified Pre-Owned sold 10,457 vehicles, up 34.3 percent over April 2014, with a year-to-date gain of 26.5 percent to 37,965 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,979 vehicles sold in April 2015, a 1.6 percent decrease from April 2014. The Total BMW Pre-Owned cars sold for the first four months were 60,656, a 6.2 percent decrease from the same period in 2014.

MINI Brand Sales
For April, MINI USA reports 5,476 automobiles sold, an increase of 24.7 percent from the 4,390 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In April, sales of MINI NEXT (certified pre-owned) sold 955 vehicles, up 32.6 percent over April 2014, with a year-to-date gain of 25.5 percent to 3,532 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,203 cars, an increase of 2.1 percent from April 2014. Total MINI Pre-Owned sales for the first four months were 7,958, a 2.2 percent decrease from the same period in 2014.

[Pauleebe]

Their SAV lineup has been taking a beating for the past year or so.

Can we just kill off the Z4 already?

[cc3]

Amazing how they spin these figures. They look pretty average X series really suffering. I3 pathetic etc

[E90Fleet]

Originally Posted by dwalls90

Can we just kill off the Z4 already?

They sold 10,802 worldwide in 2014.
Thats close to double the amount of Mini Roadsters or 3 times the Mini Coupe's
Why would they get rid of it ?

Even the Mini Clubman only managed 13,326

[raysspl]

Still going strong. Good job BMW.

[Jamesons Viggen]

Originally Posted by cc3

Amazing how they spin these figures. They look pretty average X series really suffering. I3 pathetic etc

How are i3 sales, a highly specialized vehicle, pathetic?

[dkhm3]

what's amazing is the 5 series and the 7 series, they are selling well even though they are both going to be new body styles soon.

[dsad1]

The 6 series seems to be the one really suffering. only 313 sold when a new LCI was released in March and the 2015's are being discounted tremendously and have a $4000 incentive.

[cc3]

Originally Posted by Jamesons Viggen

How are i3 sales, a highly specialized vehicle, pathetic?

Just look at the numbers they are selling compared with the hype when launched. Large amount of capital and resource invested in a car that the majority of the public don't want to buy. Added to which the oil price has now collapsed.

[E90M3JETS]

Originally Posted by cc3

Just look at the numbers they are selling compared with the hype when launched. Large amount of capital and resource invested in a car that the majority of the public don't want to buy. Added to which the oil price has now collapsed.

I agree. My dealer has several of them in stock and can't get them sold even offering them at below invoice. We should see a major liquidation at the end of the year.

[SCOTT26]

Originally Posted by E90Fleet

They sold 10,802 worldwide in 2014.
Thats close to double the amount of Mini Roadsters or 3 times the Mini Coupe's
Why would they get rid of it ?

Even the Mini Clubman only managed 13,326

Yes and the new MINI clubman will be even more popular.

[Cuz5150]

Originally Posted by dwalls90

Their SAV lineup has been taking a beating for the past year or so.

Can we just kill off the Z4 already?

Does the Z4 still carry the N54 engine?

[drivethemachine]

Originally Posted by E90M3JETS

I agree. My dealer has several of them in stock and can't get them sold even offering them at below invoice. We should see a major liquidation at the end of the year.

As someone who commutes into Manhattan, I seriously considered the i3. With the right incentives, I might jump for it.

[hbu]

Hi, I am new in this. How come there are no M series sales data? Thank you

[Jamesons Viggen]

Originally Posted by cc3

Just look at the numbers they are selling compared with the hype when launched. Large amount of capital and resource invested in a car that the majority of the public don't want to buy. Added to which the oil price has now collapsed.

I see a highly specialized electric car that sold similar to the 6 series this month and the 1/2 series for the year.

What are your expectations for a premium priced electric vehicle? It's not going to move in numbers similar to a mass produced combustion engine sedan in this decade.

[cc3]

Originally Posted by Jamesons Viggen

I see a highly specialized electric car that sold similar to the 6 series this month and the 1/2 series for the year.

What are your expectations for a premium priced electric vehicle? It's not going to move in numbers similar to a mass produced combustion engine sedan in this decade.

Tesla selling twice as many model S. Nissan selling 40% more of the leaf

[jadnashuanh]

Originally Posted by cc3

Tesla selling twice as many model S. Nissan selling 40% more of the leaf

Nobody in their right mind should compare the Tesla to an i3. Given the fact that the Leaf has been around for years, people are more aware of them, and it doesn't seem weird that they sell more, then, take the price point - not everyone wants to spend the money for the luxury features. It took Tesla a bit of time to build up volume, too. If you follow the i3 forums, you'd notice people coming off lease or ready to replace their Leafs are moving to the i3.

The money spent on developing CFRP materials is not exclusive to the i3...every new BMW in the development cycle will be using some of it, and the engineering company that deconstructed the i3 at a cost of over $2M to study the engineering, says that BMW is definitely making money at their current sales volume and pricing. They liken it to the advent of the Model T - it will change the way cars are built. Everyone else is way behind. Whether you like it or not, the world and the industry is moving towards higher efficiency, and any research that gives a leg up in that (lighter, more flexible methodology, safer) is going to differentiate BMW in the field. By around 2020, every BMW model will either be all or optional as a hybrid...it's the only way to maintain performance and meet the CAFE requirements here in the USA and in Europe.

[Kwando]

The Z4 is sort of like the unloved child but I love the current generation. Was never really a fan of the 6 series but I find the M6 GC absolutely gorgeous and would have that over a M5.

[BMW269]

Originally Posted by jadnashuanh

By around 2020, every BMW model will either be all or optional as a hybrid...it's the only way to maintain performance and meet the CAFE requirements here in the USA and in Europe.

And yet all hated and laughed Toyota hybrids, and now fuel-cell. In Europe, 98 percent of Lexus sold are hybrids.

[cc3]

Originally Posted by jadnashuanh

Nobody in their right mind should compare the Tesla to an i3. Given the fact that the Leaf has been around for years, people are more aware of them, and it doesn't seem weird that they sell more, then, take the price point - not everyone wants to spend the money for the luxury features. It took Tesla a bit of time to build up volume, too. If you follow the i3 forums, you'd notice people coming off lease or ready to replace their Leafs are moving to the i3.

The money spent on developing CFRP materials is not exclusive to the i3...every new BMW in the development cycle will be using some of it, and the engineering company that deconstructed the i3 at a cost of over $2M to study the engineering, says that BMW is definitely making money at their current sales volume and pricing. They liken it to the advent of the Model T - it will change the way cars are built. Everyone else is way behind. Whether you like it or not, the world and the industry is moving towards higher efficiency, and any research that gives a leg up in that (lighter, more flexible methodology, safer) is going to differentiate BMW in the field. By around 2020, every BMW model will either be all or optional as a hybrid...it's the only way to maintain performance and meet the CAFE requirements here in the USA and in Europe.

Electric doomed to be a small niche. No real investment in infrastructure in Europe, cars suffer massive depreciation and they have very high lease costs. Dealers struggling to shift i3.

[Jamesons Viggen]

Originally Posted by cc3

Tesla selling twice as many model S. Nissan selling 40% more of the leaf

Nissan is not a luxury brand and is priced as such with the Leaf. I would not compare 3 series sales to an Accord or Camry for similar reasons.

Tesla-as an entire brand is hanging everything on the Model S and the electrified concept.

Again, the i3 is not the same scenario as either when it comes to sales numbers.

[fecurtis]

Originally Posted by cc3

Amazing how they spin these figures. They look pretty average X series really suffering. I3 pathetic etc

How many i3's should they be selling?

EDIT: Nevermind I see you responded. I personally have no idea if its pathetic or not since I have no idea how many units BMW expected to move.