[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports October 2017 Sales

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BMW Group sales total 26,877 vehicles in October
BMW brand sales decrease 3.4 percent
MINI brand sales decrease 7.2 percent
BMW Group Electrified Vehicles Sales total 15,595 YTD

Woodcliff Lake, NJ – November 2, 2017… Sales of BMW brand vehicles decreased 3.4 percent in October for a total of 23,208 compared to 24,017 vehicles sold in October 2016. Year-to-date, the BMW brand is down 4.2 percent in the U.S. on sales of 243,383 vehicles compared to 254,150 sold in the first ten months of 2016.

Notable vehicle sales in October include the new BMW 5 Series and BMW 4 Series, which both showed strong gains for the fourth straight month, and the BMW X5. The BMW 5 Series increased 132.3 percent to 3,396 vehicles, while the BMW 4 Series increased 11.5 percent to 3,181 vehicles. The BMW X5 increased 9.5 percent to 4,254 vehicles.

“Both the new 5 Series and 4 Series continued to perform well in October, while X5 numbers were bolstered by increased availability in the market,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Electrified vehicles also showed strong momentum last month, with nearly 20% of all 5 Series sold as plug-in hybrids. With the launch of the all-new BMW X3 just days away, we have high anticipation for November.”

MINI Brand Sales

For October, MINI USA reported 3,669 vehicles sold, a decrease of 7.2 percent from the 3,954 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 38,456 vehicles sold, a decrease of 10.3 percent from 42,865 vehicles sold in the first ten months of 2016.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 26,877 vehicles, a decrease of 3.9 percent from the 27,971 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 5.1 percent on sales of 281,839 vehicles in the first ten months of 2017 compared to 297,015 in the same period in 2016.

BMW Group Electrified Vehicle Sales

Sales of BMW Group electric and plug-in hybrid electric vehicles increased 20.6 percent to 15,595 through October 2017 (YTD), accounting for 5.5 percent of total BMW Group sales in the U.S. Currently, BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle, which launched in June 2017.

BMW Pre-Owned Vehicles

In October, BMW Certified Pre-Owned sold 9,961 vehicles, a decrease of 11.9 percent from October 20
Total BMW Pre-Owned sold 18,180 vehicles, a decrease of 16.6 percent from October 2016.
Total BMW Pre-Owned cars sold year-to-date were 198,869, a 4.4 percent increase from the first ten months of 2016.

MINI Pre-Owned Vehicles

In October, MINI Certified Pre-Owned sold 756 vehicles, a decrease of 25.6 percent from October 2016.
Total MINI Pre-Owned sold 2,164 vehicles in October 2017, a decrease of 11.9 percent from October 2016.
Total MINI Pre-Owned sales year-to-date were 25,604, a 7.8 percent increase from the first ten months of 2016.

[Laki021]

Let the games, begin!

[Ibiza]

BMW NA might have to throw out additional 'funny money' aka incentives for December 2017. Center CA's will not be having a Happy Holiday season this year unless there additional manufacturer support. With all the CPO sales support, 16% decrease? Not good.

[Zirenz2006]

here come the same comments each time sales are posted

[Ibiza]

Originally Posted by Zirenz2006

here come the same comments each time sales are posted

My F83 counted towards Septembers sales report and my status 111 X5M will be reflected in January's numbers, but the trend is not promising outside of the loyal customer brand base.

[autopal]

3 series sales decline is expected, as it's very old. What is surprising, and must be disappointing for BMW is the 7 series. That sharp decline from last year is not good, considering that the 7 is still relatively fresh. This might be the best ever 7, from a tech perspective, but I think the so so styling is responsible for the lukewarm sales numbers

[Fugly M3]

If you bought a Z4 in October, you're the ONLY ONE!!!

[Ibiza]

Originally Posted by autopal

3 series sales decline is expected, as it's very old. What is surprising, and must be disappointing for BMW is the 7 series. That sharp decline from last year is not good, considering that the 7 is still relatively fresh. This might be the best ever 7, from a tech perspective, but I think the so so styling is responsible for the lukewarm sales numbers

The Merc S class is eating the 7 series. There has been so much sales support. Apparently, the 7 LCI has been fast tracked.

[Ibiza]

Originally Posted by E46M54325Ci

If you bought a Z4 in October, you're the ONLY ONE!!!

Who purchased a Z4? F83 is a M4 convertible if it was referenced.

[PennSt8]

Originally Posted by Ibiza

The Merc S class is eating the 7 series. There has been so much sales support. Apparently, the 7 LCI has been fast tracked.

S Class sales weren't that hot either. I believe they were down 50% over last year. Consumers really want their SUVs!

[Law]

Originally Posted by Ibiza

Who purchased a Z4? F83 is a M4 convertible if it was referenced.

Imagine an Excel sheet:
Row 9
Column A
Cell A9
Value = Z4

Row 1
Column B
Cell B1
Value = Oct. 2017

Row 9
Column B
Cell B9
Value = 1

Originally Posted by E46M54325Ci

If you bought a Z4 in October, you're the ONLY ONE!!!

Will the real slim shady please stand up

[cbertels]

Originally Posted by E46M54325Ci

If you bought a Z4 in October, you're the ONLY ONE!!!

Haha. Good catch!

[Ibiza]

Originally Posted by Law

Imagine an Excel sheet:
9th Row
Column B

Cell B9
Value = 1

Will the real slim shady please stand up

I'm using the iPhone app and didn't open the attachment. When did the Z4 end production? Had to be significant trunk money to move it.

[Law]

Originally Posted by Ibiza

I'm using the iPhone app and didn't open the attachment. When did the Z4 end production? Had to be significant trunk money to move it.

Last one rolled off the assembly line at the end of August 2017

[bsas340i]

Aside from the argument of pure sales versus tradition and staying true to the core values of the brand (which can go on forever), there's no doubt that BMW is very smart. The economy had its ups and downs in the last 20 years and they have always adjusted to remain very profitable. Many times as the sales leader within the German competition. Car sales have been steadily going up year after year. It's okay if we hit a plateau and sales decrease as long as those percentages and fluctuations are within reason (which they are).

Reality is that the enthusiast base is getting smaller and smaller. We are the minority when it comes to purchasing a car. My dad's generation couldn't wait to get a license, same thing with my generation. The current generation is just not interest in driving. The car was a symbol of independence and freedom. I got my license the day of my birthday, I could not wait to start driving, as I'm sure was the case with many of you. Nowadays, there is a much bigger percentage of young people that couldn't care less about driving. Their new symbol of independence is a smart phone (which most get way before their legal driving age). The world in their hands. Communication, internet, videos, music, etc... Of course most of it is isolated, at least the way I see it. But it's there and it's not going away.

BMW and other manufacturers see this, that's why there is a shift in their product line-up. That's why we see front wheel-drive, that's why we see SUVs, that's why we see less and less models with manual transmissions. There's a reason why the X3 and the X5 keep getting closer to outselling the 3 and 5 Series. Needless to say, women also have a lot more influence on vehicle purchase vs many years ago. I don't have any statistics but I'm positive that the percentage of BMW female buyers has seen an important increase in the last decade.

I love the brand, I'm an enthusiast. That doesn't mean that I agree with everything they do. I read a lot bashing here consistently and I don't understand it. We have choices, if you can afford a BMW, you can afford a Mercedes, an Audi, plus other premium brands available. The truth is, time cannot be turned back. Manufacturers have to do what they have to do to remain profitable in business. Some deviate more than others but ALL of them adjust. Needless to say, this is just my opinion. Some of you might agree, some of you will not.

Cheers!

[Fedie]

All I see is big discounts coming

[Kr0m3assass1n]

Somebody give these fckers a solid kick in the pants to make better looking cars, their design direction has gone absolutely sterile.

[Dveshawn]

They made that horrible CPO warranty and they're paying the price for it

[Dveshawn]

I'm also surprised they were able to sell "the" z4 while the next gen concept is all over magazines

[mkoesel]

Originally Posted by Law

Last one rolled off the assembly line at the end of August 2016

Fixed that.

http://e89.zpost.com/forums/showthread.php?t=1299365

Originally Posted by Dveshawn

I'm also surprised they were able to sell "the" z4 while the next gen concept is all over magazines

No doubt it was heavily discounted.

[mkoesel]

What happened with the MINI Clubman? It was off to such a promising start, but sales have completely tanked now. I’m sure the release of the second generation Countryman can be credited with some of that, but that’s still a pretty steep decline in a short period of time.

[palpatine_us]

The real problem isn't design, but value. A moderately optioned 330i comes in well over $50k- paying extra for safety items which are pretty much standard on all economy cars now- such as Hondas and Toyota.

$1700 for a backup camera and $1700 more for blind spot monitors. Seriously?

I can't justify feeding the BMW beast anymore.