[E90-4life]

With "The Ultimate Driving Machine" slogan having been well established over 30 years ago and still going strong today, BMW has launched a new ad campaing to lure in buyers from the "creative class" who may not be car nuts to truly appreciate what "The Ultimate Driving Machine" means in BMW speak, but who undertand a company that cultivates developing new ideas and taking risks in every aspect in buisness, all beginning w/ product. Here is a link to the site, lots of cool vids and info to open up your eyes and look into the BMW brand's core, great minds behind developing great ideas.