BMW Drops "Ultimate Driving Machine" Slogan

zot09 · 08-07-2006, 11:58 PM

http://www.autoblog.com/2006/08/07/b...iving-machine/

Does anyone else think that this is a bad move for BMW?

kobechrome · 08-08-2006, 12:02 AM

Very bad move. That's what everyone thinks of - esp 31 years of carrying the slogan. Is this part of their changing over to luxury-from-performance campaign to reach the "idea" class? Ugh.

Gearcraft · 08-08-2006, 12:07 AM

i guess BMW really is a company of idea. and they're showing it now by implementing their idea of changing the slogan.

but i think people will still call them "the ultimate driving machine" even if they use "a company of ideas" more.

oneshare325 · 08-08-2006, 12:41 AM

That is so so so f**king lame!! It sounds like a tool company slogan! I am so pissed!

Gearcraft · 08-08-2006, 01:06 AM

i have a feeling that somebody's gonna start a petition to keep the ultimate slogan.

people are getting furious now.

NaTuReB0Y · 08-08-2006, 01:16 AM

again............sad

shimshimhada · 08-08-2006, 01:19 AM

I heard Lexus has dibs on the Ultimate Driving Machine tagline. I hope Porsche steals it first.

Nikki · 08-08-2006, 01:20 AM

i don't believe it, any other sources?

ksfrogman · 08-08-2006, 01:32 AM

So now we will be thinking about Ultimate Idea Machines.

ages944 · 08-08-2006, 01:41 AM

"A Company of Ideas"?!

Makes 'em sound like a fruity bunch of hippies.

SapphireBlackG01 · 08-08-2006, 04:30 PM

Quote:

Originally Posted by Nikki

i don't believe it, any other sources?

I don't believe it either.

They've been using "A Company of Idea" in theire aggressive new marketing campaign, but they haven't dropped the "Ultimate Driving Machine" slogan.

SapphireBlackG01 · 08-08-2006, 04:31 PM

Quote:

Originally Posted by ages944

Makes 'em sound like a fruity bunch of hippies.

I resent that, so watch it.

SapphireBlackG01 · 08-08-2006, 04:32 PM

As posted elsewhere:

"Okay, this is pure speculation.

BMW isn't run by a bunch of fuckin' retards. They know that if they went out and put marshmellow suspensions on all their cars, that they'd be no better than MB. And to be honest, I think that rivalry just might have the honor of being the single biggest driving factor for the company.

The whole article is talking about targetting certain groups for the sake of MARKETING. Not in terms of product design."

bavarian19 · 08-08-2006, 04:38 PM

ultimate fluff machine...

shuzmaker · 08-08-2006, 05:46 PM

Definetly it's the "New Coke"

supernova · 08-08-2006, 06:07 PM

Quote:

Originally Posted by ages944

"A Company of Ideas"?!

Makes 'em sound like a fruity bunch of hippies.

Quote:

Originally Posted by xxpaintmepunkxx

I resent that, so watch it.

as do i. :finger:

Quote:

Originally Posted by Nikki

i don't believe it, any other sources?

i dont either nikki, its too dead. IMO.

younghov85 · 08-08-2006, 06:16 PM

What is Lexus slogan again? Road to Perfection? If so thats still nice. But BMW should have kept it. It makes em sound soft. What next a white and pink BMW symbol?

RGRAY · 08-08-2006, 06:30 PM

Quote:

Originally Posted by ages944

"A Company of Ideas"?!

And this is a bad one.

John · 08-08-2006, 06:31 PM

i hope its not true. but if it is, i have faith in BMW, to replace it with an even better slogan

ages944 · 08-08-2006, 07:48 PM

lol, which? fruity, or hippie?

ward · 08-08-2006, 11:58 PM

well, they've pretty much stopped building the "ultimate driving machine" so I can see why they dropped the slogan

an "ultimate driving machine" isn't a 3600 lb coupe, and doesn't require bluetooth and 46 way heated power seats with CA, Xenons......

it's the "ultimate technology for no apparent reason machine" now
"ultimate make BMW a crapload of money machine" would also fly

SPoNGeBoB · 08-09-2006, 12:15 AM

Where's me Ultimate Driving Machine???

Quote:

Originally Posted by BRANDWEEK

BMW Marketing Machine Ready To Hype Hybrids
August 08, 2006

DETROIT -- Despite a slump in July in which sales fell 12% from a year ago, BMW is having a smooth ride in the luxury auto segment. Sales are up 5.3% so far this year and the brand has maintained its claim as the No. 1 luxe auto brand. All that places Jack Pitney, vp-marketing, in a coveted position. Pitney's strategy since taking the reins last year has been to look at Beemer drivers as unique individuals and deliver the goods. At the same time, Pitney faces the market-leader's task of guarding against complacency. "It wasn't that long ago that we were the second largest premium car company in the world," Pitney said. "It becomes a challenge on how to retain that spot." In a change of direction, BMW's "Company of Ideas" ad theme, via GSD&M, Austin, Texas, speaks of BMW's corporate independence, safety and the refined tastes of its owners. Pitney discussed BMW, marketing trends and technology recently with Brandweek senior reporter Steve Miller.

Brandweek: You've changed the angle of some marketing there, with "the company of ideas" campaign that you kicked off in May, to complement the "ultimate driving machine" theme that BMW has used for so many years. How will new products drive the message for BMW in the future, with, for instance, a hybrid engine that BMW is working on?

Jack Pitney: Historically, if you look back at how different German brands market themselves, they have always tended to market the engine excellence. With the [hybrid] engine, when we bring a different concept to the market, it has to be uniquely BMW's interpretation of whatever product it is. [For instance, we call] our X5 a 'sports activity vehicle' versus an SUV . . . when we launched it, it was all about the drive. SUVs before that had been very practical but didn't drive so well on an existing truck platform. We positioned ours as a perfect driving machine and we've had tremendous success with it. So when we bring a hybrid power train to the market, it has to be the ultimate type of power train and has to remain true to what we do...

08-07-2006, 11:58 PM	#1
zot09 Slick 4 Rep 67 Posts Drives: car Join Date: Apr 2006 Location: Earth iTrader: (0)	BMW Drops "Ultimate Driving Machine" Slogan http://www.autoblog.com/2006/08/07/b...iving-machine/ Does anyone else think that this is a bad move for BMW?
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08-08-2006, 12:02 AM	#2
kobechrome Captain 40 Rep 699 Posts Drives: 2013 F30 335xi Join Date: Dec 2005 Location: Ashburn, VA iTrader: (0) Garage List 2013 BMW 335xi Sport [0.00] 2013 Lexus RX 350 [0.00] 2006 BMW 325i [0.00]	Very bad move. That's what everyone thinks of - esp 31 years of carrying the slogan. Is this part of their changing over to luxury-from-performance campaign to reach the "idea" class? Ugh. __________________
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08-08-2006, 12:07 AM	#3
Gearcraft misadventurer 60 Rep 708 Posts Drives: bubbie mystic blue whale Join Date: Mar 2006 Location: candied island iTrader: (0)	i guess BMW really is a company of idea. and they're showing it now by implementing their idea of changing the slogan. but i think people will still call them "the ultimate driving machine" even if they use "a company of ideas" more. __________________ 325i I SP
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08-08-2006, 12:41 AM	#4
oneshare325 Brigadier General 204 Rep 4,178 Posts Drives: E90 325i, E82 135i Join Date: Feb 2006 Location: Arlington, VA iTrader: (11) Garage List 2018 BMW M3 [0.00] 2006 325i [0.00]	That is so so so f**king lame!! It sounds like a tool company slogan! I am so pissed!
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08-08-2006, 01:06 AM	#5
Gearcraft misadventurer 60 Rep 708 Posts Drives: bubbie mystic blue whale Join Date: Mar 2006 Location: candied island iTrader: (0)	i have a feeling that somebody's gonna start a petition to keep the ultimate slogan. people are getting furious now. __________________ 325i I SP
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08-08-2006, 01:16 AM	#6
NaTuReB0Y Powered By 36DD 366 Rep 7,369 Posts Drives: 2006 E90 Join Date: Jul 2005 Location: Inland Empire iTrader: (12)	again............sad __________________ 2006 E90 330i Jet Black \| 20" WORK VS-XX \| FK452 \| H&R Sport on Koni Yellow \| REMUS QUAD
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08-08-2006, 01:19 AM	#7
shimshimhada Brigadier General 489 Rep 4,838 Posts Drives: Portal Join Date: Jul 2005 Location: Portal iTrader: (2)	I heard Lexus has dibs on the Ultimate Driving Machine tagline. I hope Porsche steals it first.
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08-08-2006, 01:20 AM	#8
Nikki Major General 1042 Rep 6,381 Posts Drives: Sepang Z4MC Join Date: Aug 2005 Location: LA iTrader: (9)	i don't believe it, any other sources? __________________ Nikki
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08-08-2006, 01:32 AM	#9
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	So now we will be thinking about Ultimate Idea Machines. __________________
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08-08-2006, 01:41 AM	#10
ages944 Captain 99 Rep 990 Posts Drives: E90 325i Join Date: Dec 2005 Location: Chicago 'burbs iTrader: (0)	"A Company of Ideas"?! Makes 'em sound like a fruity bunch of hippies. __________________ BMW : Sine qua non Mods: Blacklines \| Rear Seat Power Outlets \| Rear Fog Lights \| Ashtray Garage Door Opener
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08-08-2006, 04:32 PM	#13
SapphireBlackG01 Captain 19 Rep 821 Posts Drives: ‘18 X3, Formerly ‘06 Z4 Join Date: Feb 2006 Location: Here iTrader: (0)	As posted elsewhere: "Okay, this is pure speculation. BMW isn't run by a bunch of fuckin' retards. They know that if they went out and put marshmellow suspensions on all their cars, that they'd be no better than MB. And to be honest, I think that rivalry just might have the honor of being the single biggest driving factor for the company. The whole article is talking about targetting certain groups for the sake of MARKETING. Not in terms of product design." __________________ Guy #1: "Hanz, I know zee window switches have always been next to zee shifter in zee 3er cars, but I think ve should move them to zee door!" Guy #2: "But zee doors are already designed and ve do not have time to re-design them!" Guy #1: "Just make it verk or you vill be verking over at VW!"
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08-08-2006, 04:38 PM	#14
bavarian19 General 547 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)	ultimate fluff machine...
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08-08-2006, 05:46 PM	#15
shuzmaker First Lieutenant 27 Rep 303 Posts Drives: e90 325iAS Join Date: Sep 2005 Location: Garden State iTrader: (0) Garage List 2006 325i [0.00]	Definetly it's the "New Coke" __________________ . :: 325i :: JB :: ZSP :: Step :: BLK Dakota :: Hot Seats :: Tints :: Pilot A/S :: .
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08-08-2006, 06:16 PM	#17
younghov85 Captain 68 Rep 889 Posts Drives: 2006 E90 black 325 Join Date: Aug 2005 Location: Lanham, Maryland iTrader: (0)	What is Lexus slogan again? Road to Perfection? If so thats still nice. But BMW should have kept it. It makes em sound soft. What next a white and pink BMW symbol? Attached Images
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08-08-2006, 06:31 PM	#19
John Captain 57 Rep 960 Posts Drives: E90 325i Join Date: Jun 2006 Location: Long Island, NY iTrader: (1)	i hope its not true. but if it is, i have faith in BMW, to replace it with an even better slogan
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08-08-2006, 07:48 PM	#20
ages944 Captain 99 Rep 990 Posts Drives: E90 325i Join Date: Dec 2005 Location: Chicago 'burbs iTrader: (0)	lol, which? fruity, or hippie? __________________ BMW : Sine qua non Mods: Blacklines \| Rear Seat Power Outlets \| Rear Fog Lights \| Ashtray Garage Door Opener
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08-08-2006, 11:58 PM	#21
ward Major General 159 Rep 6,158 Posts Drives: F Join Date: May 2005 Location: T iTrader: (0)	well, they've pretty much stopped building the "ultimate driving machine" so I can see why they dropped the slogan an "ultimate driving machine" isn't a 3600 lb coupe, and doesn't require bluetooth and 46 way heated power seats with CA, Xenons...... it's the "ultimate technology for no apparent reason machine" now "ultimate make BMW a crapload of money machine" would also fly
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