opinions on ad

Nikki · 11-07-2006, 10:01 PM

i had to make a print ad showing resonance which is a play on words.
the idea is kind of eh but i would like suggestions on the ad itself. making a magazine ad is harder than i thought lol. i'm not too thrilled with it and would like some feedback. thanks guys

ZuerstBMW · 11-07-2006, 10:03 PM

Great job, I like it

findtom · 11-07-2006, 10:04 PM

The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling.

Maybe less is more for the design too... it's a bit too in your face.

That's my 2 cents.

KL2DC · 11-07-2006, 10:09 PM

Quote:

Originally Posted by findtom

The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling.

Maybe less is more for the design too... it's a bit too in your face.

That's my 2 cents.

I agree with your feedback, but I'd like to add that the 'in your face' approach is consistent with Pontiac's brand image

Taittinger · 11-07-2006, 10:11 PM

Do you have to use "needle" and "tread"? "Needle" and "thread" (the basis of your use of needle and tread, I assume) really have no place in the automotive world and the image for needle is a little obscure... Not that I can come up with anything better at the moment.

KL2DC · 11-07-2006, 10:13 PM

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

Taittinger · 11-07-2006, 10:15 PM

Not much better but maybe using wheel power as a play on will power?

ksfrogman · 11-07-2006, 10:15 PM

I like the metaphor, but doesn't resonance need to strike a chord with its target market?

This is very tough.

Didn't BMW recently have an example of resonance marketing with their new E92 Coupe d'etat?

findtom · 11-07-2006, 10:17 PM

Quote:

Originally Posted by KL2DC

I agree with your feedback, but I'd like to add that the 'in your face' approach is consistent with Pontiac's brand image

You mean in their actual ad design? I just meant that it should be more spaced out (i.e. have more empty *******.... most car ads do.

findtom · 11-07-2006, 10:20 PM

Quote:

Originally Posted by KL2DC

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

I think that would be kind of hard to illustrate in a print ad.

Nikki · 11-07-2006, 10:20 PM

Quote:

Originally Posted by KL2DC

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

that's a good idea, i'll work that over.

the only other things i came up with were kind of just words not sayings.

one was revvolution or revvolutionary and showing the guages
the other was soulstice and showing a jazz club or something, but i don't know how to incorporate the car into that, but maybe i don't need to

ksfrogman · 11-07-2006, 10:22 PM

What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice."

ksfrogman · 11-07-2006, 10:25 PM

or "You gotta have Soul!" with a photo of the car's engine. Soul phonetically sounds like Solstice. The consumer will identify "soul," i.e., the car's soul is its sophisticated, powerful engine, and will remember "Solstice."

findtom · 11-07-2006, 10:25 PM

Quote:

Originally Posted by Nikki

that's a good idea, i'll work that over.

the only other things i came up with were kind of just words not sayings.

one was revvolution or revvolutionary and showing the guages
the other was soulstice and showing a jazz club or something, but i don't know how to incorporate the car into that, but maybe i don't need to

Hmmm... I like the play on rev and soul. Those are good ideas if you can get them across properly. There might be some other way to illustrate "soulstice" other than a jazz theme. Haha, maybe a trail of notes coming out of a sax making the shape of a curvy road with the car driving on it?

Taittinger · 11-07-2006, 10:25 PM

Quote:

Originally Posted by ksfrogman

What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice."

It would be tough marketing a convertible with a winter theme, and I think she has to use a homonym for the intended word.

ksfrogman · 11-07-2006, 10:26 PM

Quote:

Originally Posted by Taittinger

It would be tough marketing a convertible with a winter theme, and I think she has to use a homonym for the intended word.

Okay, then "a Summer Solstice."

Nikki · 11-07-2006, 10:27 PM

oh and i don't know why i made it a horizontal layout lol i'm retarded, here is a vertical one. i think it looks a lot better.

ksfrogman · 11-07-2006, 10:28 PM

Or, an EKG or heart photo showing "Pulse 110," and the Soul of the Car.

"Heart & Soul"

Nikki · 11-07-2006, 10:30 PM

Quote:

Originally Posted by findtom

Hmmm... I like the play on rev and soul. Those are good ideas if you can get them across properly. There might be some other way to illustrate "soulstice" other than a jazz theme. Haha, maybe a trail of notes coming out of a sax making the shape of a curvy road with the car driving on it?

wow, great idea! i don't know if i could take that from you lol but i guess since i'm not making money off of it, i'll give it a shot.

ZuerstBMW · 11-07-2006, 10:30 PM

Needle and tread, no stitching required.

findtom · 11-07-2006, 10:32 PM

Quote:

Originally Posted by Nikki

wow, great idea! i don't know if i could take that from you lol but i guess since i'm not making money off of it, i'll give it a shot.

It's all yours if you think you can work something with it... it will take some damn fine photoshop skills to look good though!!

ksfrogman · 11-07-2006, 10:34 PM

Nikki, since you're on the "Needle and Tread" theme, what about adding to the bottom of the ad, "Precision and power by Pontiac--the new Solstice!"

Are you trying to appeal to women who can identify with sewing?

11-07-2006, 10:01 PM	#1
Nikki Major General 1042 Rep 6,381 Posts Drives: Sepang Z4MC Join Date: Aug 2005 Location: LA iTrader: (9)	opinions on ad i had to make a print ad showing resonance which is a play on words. the idea is kind of eh but i would like suggestions on the ad itself. making a magazine ad is harder than i thought lol. i'm not too thrilled with it and would like some feedback. thanks guys Attached Images __________________ Nikki
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11-07-2006, 10:03 PM	#2
ZuerstBMW ¡Viva España! 392 Rep 7,803 Posts Drives: 24 G20 330i Skyscraper Gray Join Date: Mar 2006 Location: Tampa, FL. iTrader: (68)	Great job, I like it __________________ 24 G20 330i Skyscraper Gray Metallic Black, Open Pore Fine Wood Oak Grain Interior Trim MODS Clear Guard, 15% Ceramic Tint, Floating Caps
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11-07-2006, 10:04 PM	#3
findtom Colonel 132 Rep 2,658 Posts Drives: E60 545i Join Date: Oct 2005 Location: Toronto, Canada iTrader: (0) Garage List 2005 545i [0.00]	The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling. Maybe less is more for the design too... it's a bit too in your face. That's my 2 cents.
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11-07-2006, 10:11 PM	#5
Taittinger Major 57 Rep 1,019 Posts Drives: Monaco Blue E92 Join Date: Sep 2006 Location: NJ iTrader: (0) Garage List 2007 335i Cpe [0.00]	Do you have to use "needle" and "tread"? "Needle" and "thread" (the basis of your use of needle and tread, I assume) really have no place in the automotive world and the image for needle is a little obscure... Not that I can come up with anything better at the moment. __________________ '07 Monaco Blue 335i ordered 9/4 built 9/21 shipped 9/28 arrived 10/12 at dealership 10/18 vroom 10/19 christened 11/3...
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11-07-2006, 10:13 PM	#6
KL2DC Moderator 326 Rep 17,767 Posts Drives: F36 428i,E90 328i, E85 Z4 3.0i Join Date: Jan 2006 Location: DC Metro iTrader: (23) Garage List 2015 F36 428i [0.00] 2011 E90 328i [0.00] 2006 E85 Z4 3.0i [0.00]	Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that. __________________ Official DC Metro Registry - Current, New & Prospective Area Members Roll Call!
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11-07-2006, 10:15 PM	#7
Taittinger Major 57 Rep 1,019 Posts Drives: Monaco Blue E92 Join Date: Sep 2006 Location: NJ iTrader: (0) Garage List 2007 335i Cpe [0.00]	Not much better but maybe using wheel power as a play on will power? __________________ '07 Monaco Blue 335i ordered 9/4 built 9/21 shipped 9/28 arrived 10/12 at dealership 10/18 vroom 10/19 christened 11/3...
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11-07-2006, 10:15 PM	#8
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	I like the metaphor, but doesn't resonance need to strike a chord with its target market? This is very tough. Didn't BMW recently have an example of resonance marketing with their new E92 Coupe d'etat? __________________
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11-07-2006, 10:22 PM	#12
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice." __________________
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11-07-2006, 10:25 PM	#13
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	or "You gotta have Soul!" with a photo of the car's engine. Soul phonetically sounds like Solstice. The consumer will identify "soul," i.e., the car's soul is its sophisticated, powerful engine, and will remember "Solstice." __________________
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11-07-2006, 10:27 PM	#17
Nikki Major General 1042 Rep 6,381 Posts Drives: Sepang Z4MC Join Date: Aug 2005 Location: LA iTrader: (9)	oh and i don't know why i made it a horizontal layout lol i'm retarded, here is a vertical one. i think it looks a lot better. Attached Images __________________ Nikki
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11-07-2006, 10:28 PM	#18
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	Or, an EKG or heart photo showing "Pulse 110," and the Soul of the Car. "Heart & Soul" __________________
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11-07-2006, 10:30 PM	#20
ZuerstBMW ¡Viva España! 392 Rep 7,803 Posts Drives: 24 G20 330i Skyscraper Gray Join Date: Mar 2006 Location: Tampa, FL. iTrader: (68)	Needle and tread, no stitching required. __________________ 24 G20 330i Skyscraper Gray Metallic Black, Open Pore Fine Wood Oak Grain Interior Trim MODS Clear Guard, 15% Ceramic Tint, Floating Caps
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11-07-2006, 10:34 PM	#22
ksfrogman Major General 611 Rep 6,750 Posts Drives: E90 330i 6MT Join Date: Nov 2005 Location: Torrance, CA iTrader: (12) Garage List 2006 330i [0.00] 2006 330i [0.00]	Nikki, since you're on the "Needle and Tread" theme, what about adding to the bottom of the ad, "Precision and power by Pontiac--the new Solstice!" Are you trying to appeal to women who can identify with sewing? __________________
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