BMW Establishes Co-Creation Lab For Auto Enthusiasts

Jason · 09-24-2010, 11:13 AM

The BMW Group's Co-Creation Lab

* 23.09.2010
* Press Release

Second ideas contest for the customization of vehicle interiors runs from September 8 to October 13, 2010.

Munich. The ideas contest for the customization of vehicle interiors offers young creative talents the opportunity to put their design skills to the test.

The start of this second contest heralds the permanent establishment of the BMW Group’s Co-Creation Lab, which is the central platform for all customer integration projects for the BMW Group. The Co-Creation Lab is a virtual forum for all automotive enthusiasts. As well as offering a range of design possibilities, it allows people to share their ideas and opinions about the automotive world of tomorrow with leading vehicle manufacturers.

After the first ideas contest for “Tomorrow’s Urban Mobility Service” was received to great acclaim, the BMW Group’s Co-Creation Lab is now running its second customer integration project. For the “BMW Group Interior Idea Contest”, entrants are invited to submit innovative ideas for the design of vehicle interiors. A special configurator is available for the creative realization of the proposals.

The closing date for entries is October 13, 2010. A panel of experts specialized in design and vehicle development will rate the various submissions.

There are great prizes to be won for the best ideas and the most active entrants. These include a meeting with BMW developers as part of a BMW Weekend Activity Package (trip to Munich, visit to the BMW headquarters, BMW Premium Tour) and products from the BMW Lifestyle Shop (watches, sunglasses).

To register for the ideas contest, visit: http://interior-ideacontest.bmwgroup-cocreationlab.com/

Quote:

About the BMW Group Co-Creation Lab:
The BMW Group Co-Creation Lab is a virtual meeting place for individuals interested in cars and all related topics, who want to share their ideas and opinions on tomorrow's automotive world with one of the leading car manufacturers. It invites people from all over the world to contribute their suggestions for specific topics and to connect with like-minded others. Participants not only evaluate concepts which are developed by the BMW Group but also actively contribute their ideas and suggestions – they become active “co-creators” of innovative products and services.

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MCMLXXXIX · 09-24-2010, 02:48 PM

already registered. Im gonna win this

DougLikesBMW · 09-24-2010, 02:58 PM

This is awesome.

Lastcombo · 09-24-2010, 03:12 PM

gonna win this one for sure !!!

scott@bmwhn · 09-24-2010, 05:19 PM

Registered!

datbimmerdoe · 09-24-2010, 07:10 PM

sweet!

esquire · 09-24-2010, 07:35 PM

registered !

JIM E92 · 09-25-2010, 12:58 AM

Thank you BMW. I have registered.

bavarian19 · 09-25-2010, 07:10 AM

awesome. GET RID OF RF TIRES!

mfri · 10-19-2010, 08:57 AM

In accordance with admin Mark I would like to inform you about the current BMW Group Interior Idea Contest. The community has already more than 1000 members and almost 2000 submissions.

The BMW Group Interior Idea Contest gives you the chance to contribute your ideas, evaluate and discuss others’ suggestions and find out how future car interiors could look like. The winner, which is selected by a jury of well-known experts, has the chance to come to Munich and discuss his ideas with the developers of BMW during a BMW activity weekend.

BMW Group Interior Idea Contest

09-24-2010, 02:48 PM	#2
MCMLXXXIX wat 240 Rep 3,406 Posts Drives: a gr3at whit3 5hark Join Date: Oct 2008 Location: Oct 2008 iTrader: (0)	already registered. Im gonna win this __________________ 2012 Toyota Highlander SE - PAST - 2008 e92 335i, 2006 e90 325i
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09-24-2010, 02:58 PM	#3
DougLikesBMW Fapmin 435 Rep 2,660 Posts Drives: '03 E46 330Ci Join Date: Mar 2007 Location: Plano, Texas iTrader: (0)	This is awesome.
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09-24-2010, 03:12 PM	#4
Lastcombo Private 2 Rep 50 Posts Drives: BMW 730D Join Date: Sep 2010 Location: Lelystad iTrader: (0)	gonna win this one for sure !!!
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09-24-2010, 05:19 PM	#5
scott@bmwhn Major 139 Rep 1,245 Posts Drives: Msport X3 Join Date: Mar 2008 Location: Houston iTrader: (3)	Registered! __________________ 03' 525iT stick, 22' 530i Previous: 20' X3 M40i, 19' 740i Msport, 17' 430i GC, 15' Msport X3 28i, 15' Sportline X1 28i, 13' Msport 328i, 09' Msport 335i, 07' Msport 335i
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09-24-2010, 07:10 PM	#6
datbimmerdoe Lieutenant General 1297 Rep 17,493 Posts Drives: like I'M BOUT THAT LIFE Join Date: Jul 2008 Location: PARADISE aka CANES COUNTRY iTrader: (0)	sweet! __________________ #datbimmerdoe #thatbimmertho FOLLOW @datbimmerdoe on INSTAGRAM
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09-24-2010, 07:35 PM	#7
esquire Brigadier General 479 Rep 3,044 Posts Drives: 2011 Dakar Yellow M3, 2018 M5 Join Date: Feb 2007 Location: Orange County, California iTrader: (0)	registered ! __________________ [ESS VT2-625] [Akrapovic Evolution Exhaust] [KW Clubsports] [OSS Angel Eyes] [Revinora r-CRT Lip] [Vorsteiner Boot] [Challenge Race Diffuser] [See the Build Thread HERE]
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09-25-2010, 12:58 AM	#8
JIM E92 Lieutenant 15 Rep 410 Posts Drives: 2007 328 Coupe Join Date: Sep 2008 Location: Sandy Eggo iTrader: (0)	Thank you BMW. I have registered.
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09-25-2010, 07:10 AM	#9
bavarian19 General 547 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)	awesome. GET RID OF RF TIRES!
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10-19-2010, 08:57 AM	#10
mfri Registered 0 Rep 1 Posts Drives: bmw Join Date: Oct 2010 Location: germany iTrader: (0)	BMW Group Interior Idea Contest In accordance with admin Mark I would like to inform you about the current BMW Group Interior Idea Contest. The community has already more than 1000 members and almost 2000 submissions. The BMW Group Interior Idea Contest gives you the chance to contribute your ideas, evaluate and discuss others’ suggestions and find out how future car interiors could look like. The winner, which is selected by a jury of well-known experts, has the chance to come to Munich and discuss his ideas with the developers of BMW during a BMW activity weekend. BMW Group Interior Idea Contest Attached Images Last edited by mfri; 10-21-2010 at 04:45 AM..
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