01-28-2011, 11:33 PM | #1 |
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BMW Owners and Market Research
I agreed with the possessive portion.
The Guide to BMW owners Interesting facts about BMW owners • Those who have bought a BMW in the last 3 years are predominately male (53%), down from 60% in 1994. • They are 46% more likely than the average to be in the ‘playschool parents’ lifestage group. • BMW owners are 98% more likely to read a ‘broadsheet’ newspaper, than the average adult. They are 84% more likely than the average to be ‘very interested’ in cars and motoring issues in newspapers. • They are 178% more likely than the average car owner to admit they are very ‘possessive about their car’ and are 84% more likely to ‘love a fast, punchy style of driving.’ • They are also 82% more likely than average adult to have seen advertising at an airport in the past week. • They are 13% more likely than the average car owner to claim to ‘enjoy taking risks’ • Two-thirds of all BMW owners are happy with their standard of living, however they are 10% more likely than the average person in full-time employment to ‘worry about work during leisure time’ • BMW owners are 42% more likely than the average adult to ‘spend money without thinking.’ They are 35% more likely than the average to find expensive aftershaves/perfumes irresistible, and 35% more likely to wear designer clothes • 65% of BMW owners are concerned about “pollution and congestion caused by cars,” with 83% of BMW owners using unleaded fuel. • They are 28% more likely than the average adult to listen to the radio less than 10 ½ hours a week. They are 41% more likely than the average adult to visit the cinema at least twice a year • BMW owners are twice as likely as average to play golf www.bmrb.co.uk http://www.marketresearchworld.net/i...=652&Itemid=77 |
01-30-2011, 02:10 PM | #5 |
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No market research is valid without any reference to "Penis Size" ...FAIL!
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01-30-2011, 02:15 PM | #6 |
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"They are 178% more likely than the average car owner to admit they are very ‘possessive about their car’ and are 84% more likely to ‘love a fast, punchy style of driving.’"
lol
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01-31-2011, 10:19 AM | #8 |
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For me I'm 100% more likely to trade it in on a diesel VW.
I for one find the stigma that comes with ownership to be a bit annoying and I'm pretty over it. Tired of being associated with all you d-bags. j/k. |
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02-01-2011, 07:24 PM | #10 | |
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Quote:
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02-01-2011, 07:31 PM | #12 |
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I bought an '08 E83 couple of weeks ago... and let me tell you, in these 2 weeks i read some ridiculous fucking threads on various X3 forums....
Ranging from some dude getting a cold air intake and then asking how to make it do the turbo whine to another guy claiming that while the car was at a dealer for some unrelated service, they switched his dual side (335-like) exhaust to a single side exhaust (328-like), which would also include replacing his bumper. X3 is N52M powered so it only has exhaust on the drivers side, like a 328....
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