American Express Black Card Holders Prefer BMW Most

Jason · 07-11-2011, 07:05 PM

BIMMERPOST NEWS

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Here's an interesting stat out of the Wall Street Journal - BMW is the most widely owned auto brand among holders of American Express' Centurion (aka "Black") Card.

For those not familiar, AE's legendary "Black Card" is offered only to extremely high net worth individuals and constructed from anodized titanium.

The average Centurion has $16.3 million in assets and an annual household income of $1.3 million. The Black Card is said to have a nearly unlimited line of credit and a slew of card benefits, such as automatic airline upgrades, concierge and travel agent service, favored positioning for sporting events and other perks which are only known to the cardholders.

22% of Black Card Holders say they own a BMW, the highest proportion of any auto brand.

Here is the top autos list:

BMW - 22%
Mercedes - 21%
Porsche - 15%
Lexus - 11%
Ferrari - 8%
Acura - 7%
Hyundai - 6%

If you think it interesting that Hyundai is on the list above many other brands that didn't make it, you're not alone. The source for this data was a WSJ article highlighting exactly that.

Dodge2Dub · 07-12-2011, 11:10 AM

Honestly, I've seen a lot of high net worth folks driving Hyundai's (they were in plenty of garages in Osterville, MA this past week, including ours)...the Santa Fe seems to be a favorite for its utility, warranty and price (depreciation).

jopa489 · 07-12-2011, 11:13 AM

That card is pretty awesome looking.

hilaloruc · 07-12-2011, 11:14 AM

%6 Hyundai

.. That means, %6 of them don't spend much money... Thats how they got rich

))

spike357 · 07-12-2011, 11:16 AM

I used to have one of these. The perks are nice, but the membership was 5,000 dollars a year. I once tried to book last minute reservations at a fancy restaurant in Los Angeles, and was told that they were completely booked. I called the Centurion Concierge, and 10 minutes later I had a table. The cards are made of titanium too. It would always elicit a double take when I handed it over for payment. I'm so over that. I's rather spend $5,000 on mods than a silly card.

PaulBailey@ltbmw · 07-12-2011, 11:17 AM

Hyundai FTW

hilaloruc · 07-12-2011, 11:17 AM

Yes it's really cool looking card other than it's limitless ....... It's steel and heavy

Dodge2Dub · 07-12-2011, 11:31 AM

Quote:

Originally Posted by spike357

I used to have one of these. The perks are nice, but the membership was 5,000 dollars a year. I once tried to book last minute reservations at a fancy restaurant in Los Angeles, and was told that they were completely booked. I called the Centurion Concierge, and 10 minutes later I had a table. The cards are made of titanium too. It would always elicit a double take when I handed it over for payment. I'm so over that. I's rather spend $5,000 on mods than a silly card.

I can't imagine paying $5K the first year and $2.5K each subsequent year when I know folks that receive them for free. That's a lot of moula for the benefits!

-=Hot|Ice=- · 07-12-2011, 11:34 AM

Father got an invite but declined. Says that he really doesn't need the benefits. :dunno: Trying to change his mind.

ferrari6891 · 07-12-2011, 11:38 AM

Quote:

Originally Posted by hilaloruc

Yes it's really cool looking card other than it's limitless ....... It's steel and heavy

It's carbon graphite I think

Quote:

Originally Posted by -=Hot|Ice=-

Father got an invite but declined. Says that he really doesn't need the benefits. :dunno: Trying to change his mind.

Same, he didn't understand why he had to pay money...to spend money haha. He got the Visa Black instead

Jason · 07-12-2011, 11:40 AM

Quote:

Originally Posted by ferrari6891

It's carbon graphite I think

Anodized titanium

bmwdinamo · 07-12-2011, 11:40 AM

You also get perks/ discounts almost everywhere in manhattan. Like in Equinox, for example. It also helps in the airports because you get to skip the line.

Matto ELYTE · 07-12-2011, 11:44 AM

Visa black is a joke in comparison

MusclezMarinara · 07-12-2011, 11:49 AM

Quote:

Originally Posted by Jason

Anodized titanium

first year 250k then ur in the club lol

perks are personal conceierge, travel discounts... first class priority its endless

acey81 · 07-12-2011, 11:52 AM

Amex Black is not exclusive enough.

GOLFFRR · 07-12-2011, 11:56 AM

thats pretty cool! BMW FTW. I have only seen a couple of these cards in person. Pretty cool

ferrari6891 · 07-12-2011, 11:57 AM

Quote:

Originally Posted by Jason

Anodized titanium

touche

Quote:

Originally Posted by Matto ELYTE

Visa black is a joke in comparison

It isn't a joke, it just is more on par with AmEx Platinum, but they call it Black...I don't know why though

Hasek9339 · 07-12-2011, 12:10 PM

Quote:

Originally Posted by hilaloruc

%6 Hyundai

.. That means, %6 of them don't spend much money... Thats how they got rich

))

+1 to that ever head of the multi millionare next door!!!

Cars are something that I am not cheap about!!!

docjay · 07-12-2011, 12:13 PM

Quote:

Originally Posted by hilaloruc

%6 Hyundai

.. That means, %6 of them don't spend much money... Thats how they got rich

))

+1

E60orBust · 07-12-2011, 12:17 PM

Quote:

Originally Posted by spike357

I used to have one of these. The perks are nice, but the membership was 5,000 dollars a year.

Quote:

Originally Posted by -=Hot|Ice=-

Father got an invite but declined. Says that he really doesn't need the benefits. :dunno: Trying to change his mind.

We are no where near the 1.3 in annual household income (unless I'm being kept in the dark...) but my mom was offered the Amex Black and Visa black. The $5K annual membership fee was the nail in the coffin though. Still can't quite understand having to spend money to spend money.

SE3P_to_E90 · 07-12-2011, 12:18 PM

i'm not sure if i'm the only one who feels this way, but... who cares?

positiveions · 07-12-2011, 12:20 PM

I got a BMW VISA and I've never been much happier. These useless cards are nothing but vanity.

07-11-2011, 07:05 PM	#1
Jason Administrator 43686 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	American Express Black Card Holders Prefer BMW Most BIMMERPOST NEWS American Express Black Card Holders Prefer BMW Most 126 COMMENTS Tweet Here's an interesting stat out of the Wall Street Journal - BMW is the most widely owned auto brand among holders of American Express' Centurion (aka "Black") Card. For those not familiar, AE's legendary "Black Card" is offered only to extremely high net worth individuals and constructed from anodized titanium. The average Centurion has $16.3 million in assets and an annual household income of $1.3 million. The Black Card is said to have a nearly unlimited line of credit and a slew of card benefits, such as automatic airline upgrades, concierge and travel agent service, favored positioning for sporting events and other perks which are only known to the cardholders. 22% of Black Card Holders say they own a BMW, the highest proportion of any auto brand. Here is the top autos list: BMW - 22% Mercedes - 21% Porsche - 15% Lexus - 11% Ferrari - 8% Acura - 7% Hyundai - 6% If you think it interesting that Hyundai is on the list above many other brands that didn't make it, you're not alone. The source for this data was a WSJ article highlighting exactly that.
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07-12-2011, 11:10 AM	#2
Dodge2Dub Captain 38 Rep 910 Posts Drives: E90 M3; Ducati Join Date: Dec 2007 Location: San Diego, CA iTrader: (6)	Honestly, I've seen a lot of high net worth folks driving Hyundai's (they were in plenty of garages in Osterville, MA this past week, including ours)...the Santa Fe seems to be a favorite for its utility, warranty and price (depreciation). __________________ E90 M3: Some cool stuff...more to come Ducati 1199 Panigale: Bucket full of mods Last edited by Dodge2Dub; 07-12-2011 at 11:17 AM..
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07-12-2011, 11:13 AM	#3
jopa489 Major General 124 Rep 6,594 Posts Drives: Anything with Wheels Join Date: Mar 2009 Location: USA iTrader: (9)	That card is pretty awesome looking. __________________ X7 LCI // Incoming C7 ZR1 ZTK // Sebring + TRX // Hydro + Raptor Gen1 Roush // Tuxedo
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07-12-2011, 11:14 AM	#4
hilaloruc Enlisted Member 1 Rep 31 Posts Drives: 2007 BMW Z4 3.0i Join Date: May 2011 Location: LOS ANGELES iTrader: (0)	%6 Hyundai .. That means, %6 of them don't spend much money... Thats how they got rich ))
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07-12-2011, 11:16 AM	#5
spike357 Private First Class 9 Rep 157 Posts Drives: The 1st 2008 e92 M3 in NV Join Date: Dec 2006 Location: Las Vegas iTrader: (0) Garage List 2008 e92 M3 [0.00]	I used to have one of these. The perks are nice, but the membership was 5,000 dollars a year. I once tried to book last minute reservations at a fancy restaurant in Los Angeles, and was told that they were completely booked. I called the Centurion Concierge, and 10 minutes later I had a table. The cards are made of titanium too. It would always elicit a double take when I handed it over for payment. I'm so over that. I's rather spend $5,000 on mods than a silly card.
	Appreciate 0 Quote

07-12-2011, 11:17 AM	#6
PaulBailey@ltbmw General 678 Rep 26,876 Posts Drives: 2-325 330 2-335 2-Z4 2-135 X5d Join Date: Mar 2007 Location: Huntington Beach, CA iTrader: (34) Garage List 2008 BMW 335i E90 [7.00] 2011 BMW 335i E92 [7.96]	Hyundai FTW
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07-12-2011, 11:40 AM	#12
bmwdinamo NEW 2 Rep 123 Posts Drives: RSX TypeS, G35 sedan, X5 4.8 Join Date: Dec 2009 Location: NY iTrader: (0)	You also get perks/ discounts almost everywhere in manhattan. Like in Equinox, for example. It also helps in the airports because you get to skip the line.
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07-12-2011, 11:44 AM	#13
Matto ELYTE New Member 0 Rep 19 Posts Drives: BMW Join Date: Apr 2011 Location: Scottsdale, AZ iTrader: (0)	Visa black is a joke in comparison
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07-12-2011, 11:52 AM	#15
acey81 First Lieutenant 48 Rep 313 Posts Drives: F15 X5 40d M-sport; F80 M3 Join Date: Jan 2011 Location: Stockholm, Sweden iTrader: (0)	Amex Black is not exclusive enough.
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07-12-2011, 11:56 AM	#16
GOLFFRR 11190 Rep 27,955 Posts Drives: GOLFFRR cart Join Date: Mar 2009 Location: we sell BMWs to "ALL" US states iTrader: (4)	thats pretty cool! BMW FTW. I have only seen a couple of these cards in person. Pretty cool __________________ BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST! Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101 vipfinance@bmwofcamarillo.com for warranties!
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07-12-2011, 12:18 PM	#21
SE3P_to_E90 Banned 237 Rep 3,030 Posts Drives: E90 Msport + E83 Msport Join Date: Jun 2006 Location: MD iTrader: (29)	i'm not sure if i'm the only one who feels this way, but... who cares?
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07-12-2011, 12:20 PM	#22
positiveions Lieutenant General 976 Rep 11,725 Posts Drives: 19 Tacoma, 16 Golf wagon Join Date: Sep 2007 Location: Upland, CA iTrader: (2) Garage List 2019 Toyota Tacoma [0.00] 2016 VW Golf Sports ... [0.00] 1998 BMW M3 [0.00] 1990 BMW 325is [0.00]	I got a BMW VISA and I've never been much happier. These useless cards are nothing but vanity.
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