BMW Is #3 Brand in World According to RankingTheBrand

Jason · 07-20-2011, 06:04 PM

BIMMERPOST NEWS

BMW #3 Brand in World According to RankingTheBrand

79
COMMENTS

BMW has been named the #3 brand in the Ranking the Brands Top 100 brands rank list. This puts it as the top ranked automotive brand, behind only Apple and Google's brand.

The closest automotive brand is Mercedes-Benz at #8 and Audi at #11. From the rank list it appears that the last time the list was compiled, BMW was ranked behind Mercedes. The increase in BMW's brand prestige/equity is undoubtedly attributable to BMW's continued position as the top luxury-sporty car maker, record sales this year, larger offering of models, and an increased emphasis on marketing/advertising.

Ranking The Brands listing is a top brands list based on a collection of brand rankings published worldwide and the top 100 ranking is compiled on the basis of all the rankings included in Rankingthebrands.com. The position of a brand in this list is determined by the number of rankings in which it appears, and takes into account its position in each ranking.

Top 13 Brands:

Name: Screen shot 2011-07-20 at 2.44.57 PM.jpg
Views: 13988
Size: 70.6 KB

Name: Screen shot 2011-07-20 at 2.44.57 PM.jpg
Views: 13988
Size: 70.6 KB

DTrain17 · 07-20-2011, 07:23 PM

nice jump!

Kiemyster · 07-20-2011, 07:42 PM

I was so proud and excited to see BMW as 3rd company, however, Im quite pissed to see apple as number one. its quite disgusting to see this, especially by how many points they are ahead of google and BMW.

not cool.

DK_12 · 07-20-2011, 07:42 PM

This may be great for BMW and its shareholders, but it doesn't mean much for enthusiasts or those who care at all about driving.

In the last couple of years BMW has been producing cars that are less focused on driving and more on technology and luxury. I understand this is a business and the objective is to maximize profitability (which they've been doing quite well because of Asia), but they're becoming more like Lexus and Mercedes, and losing their competitive advantage - driving dynamics. I know it might be some time from now, but I hope this strategy really bites them in the butt, when BMW completely loses its "cool" and "ultimate driving machine" factor, and no longer have the support from automotive journalists.

When I was younger I remember thinking to myself that I must drive a BMW, because it was relatively economical, a superior drivers car, and many of the features were different. Now, it's just on the same boat as everyone else. I know their strategy is to fill the Asian and Gen-Y market (who probably cares less about driving and more on technology), but it's very disappointing to witness the transition.

DK_12 · 07-20-2011, 07:45 PM

Quote:

Originally Posted by Kiemyster

I was so proud and excited to see BMW as 3rd company, however, Im quite pissed to see apple as number one. its quite disgusting to see this, especially by how many points they are ahead of google and BMW.

not cool.

Without any bias, Apple is the best company and brand in the world. It's absolutely incredible what they've accomplished in the last several years, during an economic recession and catastrophe. Almost everything they do, from a business standpoint, is executed perfectly.

bimmerJP · 07-20-2011, 07:57 PM

Haha! Yes!
My 2 favorite companies in the world!
Apple and BMW... perfect match!

k2e15 · 07-20-2011, 08:01 PM

Quote:

Originally Posted by Kiemyster

I was so proud and excited to see BMW as 3rd company, however, Im quite pissed to see apple as number one. its quite disgusting to see this, especially by how many points they are ahead of google and BMW.

not cool.

ROFL HAHAHAHA HATERS are gunna hate!!!!!!!!!!!... Esp coming from the " Ghetto" haha...

bavarian19 · 07-20-2011, 08:02 PM

Q4P · 07-20-2011, 08:07 PM

Quote:

Originally Posted by supadan

Without any bias, Apple is the best company and brand in the world. It's absolutely incredible what they've accomplished in the last several years, during an economic recession and catastrophe. Almost everything they do, from a business standpoint, is executed perfectly.

Word, as much as one may dislike them... they have an impeccable business model. Good for BMW though.

Jblack4083 · 07-20-2011, 08:19 PM

My two favorite companies are in the top 3. BMW and Apple

XC · 07-20-2011, 08:22 PM

I don't agree on BMW loosing its edge; I've been driving BMWs for 19 years now (and once worked AT BMW), and I reckon BMWs are now much better cars than 10 years ago in terms of quality et al. You really must see how BMWs are manufactured and engineered to fully understand why these are superior cars, far better than any other brand. Take the word from a guy who used to be involved in the car business.

lux.sh · 07-20-2011, 08:29 PM

Apple #1?

sad world. if it wasn't for the iPwned series. I do admire their business strategy though. Until they f**ked up the lawsuit with Samsung.

Diver · 07-20-2011, 08:47 PM

Right ahead of Microsoft, yeah baby. Wait til my car BSOD's.

ORIGIN M. · 07-20-2011, 08:49 PM

-Apple is so high on the list because so many dumb-ass parents buy iPhones for their kids.
(bless their hearts, so spoiled now, they will live at home until they are 30)

-Google is so high on the list because people like me love them for giving away so much for free!

Cl0ud7 · 07-20-2011, 08:55 PM

Quote:

Originally Posted by red-sauerkraut

-Apple is so high on the list because so many dumb-ass parents buy iPhones for their kids.
(bless their hearts, so spoiled now, they will live at home until they are 30)

-Google is so high on the list because people like me love them for giving away so much for free!

google > apple

allll day

ORIGIN M. · 07-20-2011, 08:59 PM

I agree with you wholeheartedly!

Quote:

Originally Posted by Cl0ud7

google > apple

allll day

VWtoBMW · 07-20-2011, 09:12 PM

McDonalds never even made the list?? Wow!

EINSER M · 07-20-2011, 09:14 PM

take that merc audi and lexus!

marksdrotsz · 07-20-2011, 09:21 PM

I really beleive BMW is a famous car brand.

agentm · 07-20-2011, 09:45 PM

I'm not surprise Apple is number one and BMW is 3rd. Look at how many people using it.

Yogijet · 07-20-2011, 09:56 PM

HELL YEAH BMW!!!!! A bit less enthusiastic but still yeah, Apple!

Yogijet · 07-20-2011, 09:57 PM

Quote:

Originally Posted by Jblack4083

My two favorite companies are in the top 3. BMW and Apple

Frat bro here, yeah!!

07-20-2011, 06:04 PM	#1
Jason Administrator 43708 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW Is #3 Brand in World According to RankingTheBrand BIMMERPOST NEWS BMW #3 Brand in World According to RankingTheBrand 79 COMMENTS Tweet BMW has been named the #3 brand in the Ranking the Brands Top 100 brands rank list. This puts it as the top ranked automotive brand, behind only Apple and Google's brand. The closest automotive brand is Mercedes-Benz at #8 and Audi at #11. From the rank list it appears that the last time the list was compiled, BMW was ranked behind Mercedes. The increase in BMW's brand prestige/equity is undoubtedly attributable to BMW's continued position as the top luxury-sporty car maker, record sales this year, larger offering of models, and an increased emphasis on marketing/advertising. Ranking The Brands listing is a top brands list based on a collection of brand rankings published worldwide and the top 100 ranking is compiled on the basis of all the rankings included in Rankingthebrands.com. The position of a brand in this list is determined by the number of rankings in which it appears, and takes into account its position in each ranking. Top 13 Brands:
	Appreciate 0 Tweet Quote

07-20-2011, 07:23 PM	#2
DTrain17 First Lieutenant 15 Rep 365 Posts Drives: 2009 AW 335i fbo Join Date: Mar 2011 Location: Long Island iTrader: (4)	nice jump!
	Appreciate 0 Quote

07-20-2011, 07:42 PM	#3
Kiemyster Bimmerpost Resident Marijuana Consultant 476 Rep 3,202 Posts Drives: 320i, 325xi, 335Xi, 335i, M3 Join Date: Nov 2006 Location: Queens/NYC iTrader: (4) Garage List 2010 BMW 335i [0.00] 2011 BMW X335i [0.00] 2006 BMW E90 325xi [0.00] 2011 BMW E90 335xi [4.00] 2011 BMW M3 E90 [7.00] 2006 E90 320i [0.00]	I was so proud and excited to see BMW as 3rd company, however, Im quite pissed to see apple as number one. its quite disgusting to see this, especially by how many points they are ahead of google and BMW. not cool. __________________ "AMG What! S-Line Who? If you ain't got that M I got no respect for you!" '06 Alpine Weiss E90 320i \| '06 The Green Machine E90 325xi \| '11 Alpine Weiss E90 M3 ZCP \| '10 Silverstone X5M \| '11 Alpine Weiss E90 335xi
	Appreciate 0 Quote

07-20-2011, 07:42 PM	#4
DK_12 Private 3 Rep 77 Posts Drives: E92 Join Date: May 2005 Location: Seattle, WA iTrader: (0)	This may be great for BMW and its shareholders, but it doesn't mean much for enthusiasts or those who care at all about driving. In the last couple of years BMW has been producing cars that are less focused on driving and more on technology and luxury. I understand this is a business and the objective is to maximize profitability (which they've been doing quite well because of Asia), but they're becoming more like Lexus and Mercedes, and losing their competitive advantage - driving dynamics. I know it might be some time from now, but I hope this strategy really bites them in the butt, when BMW completely loses its "cool" and "ultimate driving machine" factor, and no longer have the support from automotive journalists. When I was younger I remember thinking to myself that I must drive a BMW, because it was relatively economical, a superior drivers car, and many of the features were different. Now, it's just on the same boat as everyone else. I know their strategy is to fill the Asian and Gen-Y market (who probably cares less about driving and more on technology), but it's very disappointing to witness the transition.
	Appreciate 0 Quote

07-20-2011, 07:57 PM	#6
bimmerJP First Lieutenant 11 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	Haha! Yes! My 2 favorite companies in the world! Apple and BMW... perfect match!
	Appreciate 0 Quote

07-20-2011, 08:02 PM	#8
bavarian19 General 547 Rep 18,849 Posts Drives: Car Join Date: Mar 2005 Location: VA iTrader: (23)
	Appreciate 0 Quote

07-20-2011, 08:19 PM	#10
Jblack4083 Captain 118 Rep 888 Posts Drives: E46 ///M3 JB/CB Join Date: Jan 2009 Location: Queens, NYC iTrader: (0)	My two favorite companies are in the top 3. BMW and Apple
	Appreciate 0 Quote

07-20-2011, 08:22 PM	#11
XC Private First Class 1 Rep 104 Posts Drives: BMW Z4 M Coupé Join Date: Oct 2010 Location: 136 iTrader: (0) Garage List 2010 135i [0.00]	I don't agree on BMW loosing its edge; I've been driving BMWs for 19 years now (and once worked AT BMW), and I reckon BMWs are now much better cars than 10 years ago in terms of quality et al. You really must see how BMWs are manufactured and engineered to fully understand why these are superior cars, far better than any other brand. Take the word from a guy who used to be involved in the car business.
	Appreciate 0 Quote

07-20-2011, 08:29 PM	#12
lux.sh missing two turbos. 614 Rep 4,859 Posts Drives: fast around corners. Join Date: Sep 2005 Location: Curves iTrader: (12) Garage List 2006 BMW E90 330i [7.00]	Apple #1? sad world. if it wasn't for the iPwned series. I do admire their business strategy though. Until they f**ked up the lawsuit with Samsung. __________________ 06 AW E90 330i ZPP/ZSP/Step/Expired Warranty : Prior Design Front : ACS Rear : ACS Roof : BlackLines : Simota Intake : Carbon Fiber Interior Trim : : MTEC V3 : 24% Charcoal : V1 Hardwired : Solaris Invisibulbs/LED interior :
	Appreciate 0 Quote

07-20-2011, 08:47 PM	#13
Diver Brigadier General 506 Rep 3,445 Posts Drives: Black '12 135i - Sold Join Date: Nov 2010 Location: Texas iTrader: (0)	Right ahead of Microsoft, yeah baby. Wait til my car BSOD's. __________________ See my photography at http://ronscubadiver.wordpress.com
	Appreciate 0 Quote

07-20-2011, 08:49 PM	#14
ORIGIN M. Banned 3160 Rep 9,134 Posts Drives: ///M Join Date: Oct 2007 Location: Northern Hemisphere iTrader: (0)	-Apple is so high on the list because so many dumb-ass parents buy iPhones for their kids. (bless their hearts, so spoiled now, they will live at home until they are 30) -Google is so high on the list because people like me love them for giving away so much for free!
	Appreciate 0 Quote

07-20-2011, 09:12 PM	#17
VWtoBMW Captain 71 Rep 898 Posts Drives: 2021 X5 Join Date: Aug 2009 Location: Toronto iTrader: (5) Garage List 2013 750i xDrive [0.00] 2015 Mercedes GLK350 [0.00]	McDonalds never even made the list?? Wow! __________________ 2018 540d xDrive Carbon Black Metallic on Cognac leather. Spec'd out to the max 2017 Mercedes C43 AMG Coupe. Black on black
	Appreciate 0 Quote

07-20-2011, 09:14 PM	#18
EINSER M Major General 422 Rep 5,728 Posts Drives: BMW i3 rex Join Date: May 2006 Location: SoCal iTrader: (44) Garage List 2018 I01 i3s \| CURRENT [10.00] 2018 G01 X3 \| CURRENT [10.00] 2017 I01 i3 \| SOLD [10.00] 2017 F48 X1 \| SOLD ... [0.00] 2016 I01 i3 \| SOLD [0.00] 2017 F22 M240 \| SOLD [8.00] 2016 F25 X3 diesel ... [0.00] 2006 E60 550 \| SOLD [6.00] 2011 E90 335 \| SOLD [8.66] 2012 E82 135 \| SOLD [5.50] 2011 E82 1M \| SOLD [7.94] 2007 E85 Z4M\| SOLD [4.50] 2003 E53 X5 4.6is S ... [9.00] 2008 E92 328 \| SOLD [0.00] 2008 E82 135 \| SOLD [0.00] 2008 E90 335 \| SOLD [0.00] 2003 E46 M3 \| SOLD [7.50] 2006 E90 330 \| SOLD [10.00] 2003 E46 330ZHP \| SOLD [0.00]	take that merc audi and lexus!
	Appreciate 0 Quote

07-20-2011, 09:21 PM	#19
marksdrotsz Registered 0 Rep 3 Posts Drives: ford Join Date: Jul 2011 Location: Arkansas iTrader: (0)	I really beleive BMW is a famous car brand. __________________ car city
	Appreciate 0 Quote

07-20-2011, 09:45 PM	#20
agentm Private 0 Rep 97 Posts Drives: M3, X3 Join Date: Feb 2007 Location: Everywhere iTrader: (0)	I'm not surprise Apple is number one and BMW is 3rd. Look at how many people using it. __________________ 2004 M3 Silver Gray / CSL Header and Cats / RE El Diablo Exhaust / Hotchkis Swaybar / KW v2 / RD Sport Rims 19' / Falken FK-452 tires / Reinforcement Kit / Smoke Corner / 50% Tinted / Painted Shadow Grille / Umnitza Halo light / Hanman Lip / CF Diffusor / Autosolution SSK 30% / Aluminum Foot Pedals / AA Shift knob / AA Sport Fan Clutch / 3.91 Diff *Active Auto HKS Gen 6 Level 1.5 S/C*
	Appreciate 0 Quote

07-20-2011, 09:56 PM	#21
Yogijet Captain 14 Rep 602 Posts Drives: 2009 BMW 135i, Jet Black Join Date: May 2010 Location: Palms Valley iTrader: (0)	HELL YEAH BMW!!!!! A bit less enthusiastic but still yeah, Apple! __________________ BMW Performance Exhaust, Michelin Pilot Supersports F-225/40, R-255/35, BMW Performance Suspension, BMW Performance black kidneys, Quaife LSD, M3 rear sub-f bushings, M3 front control arm, rear guide rod and rear upper link kits, BMW Performance cross-drilled/slotted rotors, AFE Cold Air Intake.
	Appreciate 0 Quote